Marketing, Design and Communication Services

The Rent Stabilization Department of Los Angeles County is seeking proposals for Marketing, Design and Communication Services through a competitive Request for Proposals (RFP) process. The procurement targets a qualified advertising and graphic design agency to provide comprehensive marketing and communication services for a three-year contract period. Deliverables include creative assets for educational, marketing, and advertising campaigns across print, digital, and social media platforms, with specific requirements for media planning and project management. Proposers must demonstrate a minimum of three years of experience in advertising and graphic design, with a proven track record of successful government client campaigns. The evaluation will be based on a competitive selection process with weighted scoring across five criteria: experience (40 points), cost proposal (40 points), work product samples (10 points), local Pasadena business status (5 points), and small/micro-business certification (5 points). Proposals are due on Thursday, March 28, 2024, at 3:00 pm, with pricing structured on an hourly basis for graphic designers, media buyers, and project management at junior, mid-level, and senior tiers.

The solicitation appears to have several set-aside considerations, including preferences for local Pasadena businesses and small/micro-business certifications, which contribute to the overall evaluation scoring. While specific disadvantaged enterprise requirements are not explicitly detailed, the procurement documents include multiple compliance forms such as Conflict of Interest, Taxpayer Protection Amendment Disclosure, and Unique Entity Identifier requirements that suggest a comprehensive vetting process. The City reserves the right to reject any or all proposals and will award the contract to the lowest responsive and responsible bidder based on total average points across scoring factors. Proposers must complete numerous mandatory forms, including Disqualification Disclosure, Designated Representatives, and Relevant Experience forms, which provide extensive documentation of organizational capabilities. Although a specific contract value is not mentioned, the hourly rate structure and three-year contract term suggest a potentially significant investment in marketing and communication services for the Rent Stabilization Department.