Marketing and public relations services - rebid

Broward College is seeking marketing and public relations services through an Invitation to Negotiate (ITN-2025-255-YR) covering two potential service groups: Group A for Marketing Services and Group B for Public Relations Services. The comprehensive solicitation aims to establish a contract for collegewide marketing, advertising, communications, and public relations support. Vendors can bid on either or both service groups, with services including marketing strategy development, advertising campaign creation, media buying, content development, social media management, media relations, internal communications, and crisis communication support. The evaluation process will be rigorous, assessing proposals based on experience, qualifications, proposed methodology, pricing, and financial capacity, with a maximum of 100 available points. The contract will have an initial three-year term with potential for three additional one-year renewals. Proposals are due electronically through DemandStar by June 10, 2025, at 2:30 p.m. ET, with vendors required to submit detailed pricing for hourly and retainer-based services.

The solicitation does not explicitly specify set-aside designations or restrictions for disadvantaged enterprises. Broward College reserves the right to select multiple vendors and divide services based on the most advantageous proposals. Funding for the contract will be subject to annual College Board of Trustees budgetary appropriation, and no guaranteed minimum purchase amounts are specified. The college anticipates a flexible contracting approach that allows for comprehensive or segmented service procurement. While specific budget ranges are not detailed in the provided documentation, the comprehensive nature of the solicitation suggests a significant potential contract value. Electronic submission through DemandStar is mandatory, indicating a preference for digital procurement processes. The multi-phase evaluation process, including potential vendor interviews, suggests a thorough and competitive selection methodology designed to identify the most qualified marketing and public relations service providers.