RFP 23-01 Q&As_02.01.2023.pdf
PDF 123 KB Posted
- Attached to
- Market Survey Panelist
- Solicitation number
- RFP-03927
- Issued by
- Polk County, Florida
About this file
This document is a Request for Proposals (RFP) for a market survey contractor issued by the Florida Department of Citrus (FDOC). The scope of services includes a domestic monthly consumer tracker of 500 responses no more than 25 minutes in length and an annual international tracker of approximately 9,000 responses across various markets in 9 countries, including Japan, South Korea, the United Kingdom, Canada, and the United States. The RFP also calls for ad-hoc surveys with sample sizes between 500-3,000. The domestic survey is seeking a representative, demographically and geographically balanced sample of orange juice and grapefruit juice consumers, including lapsed buyers. The international survey is focused on grapefruit juice and orange juice in South Korea and Canada. The RFP specifies a 60-70% incidence rate and 25-minute length for the surveys.
The RFP does not provide details on pricing terms, set-asides, incumbents, funding sources, or award amounts. It states the FDOC is seeking a market survey company with online panel communities to obtain the required data collection from consumers and other specialized target audiences within specified time frames, including general consumers, specialized target groups, global respondents, and hard-to-reach audiences.
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Other files
| File | Type | Posted |
|---|---|---|
| RFP 23-01 (03927) Market Survey Company.pdf | ||
| RFP 23-01 AMENDED Market Survey Company.pdf |
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Text version
RFP 23‐01 ‐ Ques ons and Answers
1. Type of Study: Ad‐hoc or tracker The scope of services includes a domes c monthly consumer tracker of 500 responses no more than 25 min. in length and a yearly interna onal tracker seeking about 9,000 responses across various markets in 9 countries/topics with grapefruit juice and orange juice in South Korea and Canada.
Ad‐hoc surveys depending on current needs and usually see sample sizes between 500‐3,000.
2. Market (s): Domes c market demographically and geographically balanced. Interna onal markets include Japan, South Korea, Britain, Specific countries in EU and Canada.
3. LOI: How long is the study in minutes? 25 minutes
4. Incidence Rate: What % of the audience will qualify a er targe ng? 60‐70% IR with screening/valida on ques ons.
5. Target: Who are we trying to reach? OJ consumers and grapefruit consumers; lapsed buyers as well.
6. Sample Size: I see 6,000 and 10,000. Can you please confirm? 6,000 is for the tracker (500/month) and 9,000‐10,000 is for the interna onal one.
7. Quotas: Representa ve, as measured by age and income groups.
8. Services to be provided: Please confirm you are only looking for sample. Only looking for sample.
9. Which interna onal countries are to be targeted? Can you provide some context? We collect 10,000 responses for the annual interna onal survey: 8,000 for a grapefruit survey (Belgium, Canada, France, Japan, the Netherlands, South Korea, the United Kingdom, and the United States) and 2,000 for an orange juice survey (Canada and South Korea). The number of markets including the U.S. is eight.
The domes c market survey is a monthly survey for the U.S. of 500 per month (6,000 per annum).
File details come from the government source that posted it. Updated .