KHP SPONSORSHIP - Barn Sponsor

The Kentucky Horse Park, an agency within the Tourism Arts & Heritage Cabinet of the Commonwealth of Kentucky, is seeking sponsorship opportunities for newly constructed barns through a Request for Proposal (RFP) numbered 665_2600000053. The procurement involves eight sponsorship opportunities for stall mats or stalls, with potential sponsors required to contribute either $40,000 in cash annually or provide equivalent in-kind products. The solicitation requires a minimum one-year sponsorship term with potential for two additional one-year renewals. Evaluation criteria include financial proposal, term length, financial stability, and compatibility with the park's mission, with a maximum score of 100 points required for consideration. Key submission details mandate that responses must be submitted via the Vendor Self Service website by September 5, 2025, with the solicitation closing on September 12, 2025, at 15:00. Sponsors will receive significant marketing benefits, including facility signage, website recognition, social media posts, promotional material placement, up to five park passes, discounted meeting space, and educational event opportunities.

While the RFP does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises, it provides substantial marketing and promotional benefits for potential sponsors. The Kentucky Horse Park attracts over 1.7 million visitors annually and hosts more than 200 events, including equestrian competitions and diverse non-equestrian events. The new barn facilities are state-of-the-art, with each barn housing 100 stalls and located in a high-demand stabling area. The sponsorship opportunity offers potential sponsors visibility across multiple platforms and engagement with a significant audience. The proposed sponsorship value is $40,000 annually, with flexibility for in-kind contributions of equivalent value. Sponsors will have the opportunity to align their brand with a prestigious equestrian venue that offers extensive exposure and networking potential within the equestrian and broader event community.