Jacksonville Jumbo Shrimp - Target Zero Safety Promotions/Advertising

The Florida Department of Transportation (FDOT) is seeking to enter into a single source contract with Jacksonville Baseball LLC, the owner of the Jacksonville Jumbo Shrimp minor league baseball team, for Target Zero Safety Promotions and Advertising. FDOT is looking to partner with the Jumbo Shrimp organization to promote its Target Zero traffic safety initiative through various outreach sponsorships and promotional activities, including video board displays and announcements during Jumbo Shrimp home games at 121 Financial Ballpark. FDOT is justifying the single source procurement with the Jumbo Shrimp organization on the basis that the team has sole responsibility for promotions and displays within its home stadium, and is therefore the only entity FDOT can partner with to achieve its desired marketing and outreach objectives for the Target Zero program. The total value of the agreement is $60,000, though the contract term is not specified.

The procurement is open to all qualified vendors, and there are no set-aside designations or restrictions on the types of organizations that can respond. The incumbent vendor is Jacksonville Baseball LLC, as FDOT is seeking to continue its partnership with the Jumbo Shrimp organization. No additional details are provided regarding any existing infrastructure or technology that may require integration, and no budget ranges or award values beyond the $60,000 total contract value are included.