PUR7778.pdf

PDF 200 KB Posted

Attached to
Jacksonville Jumbo Shrimp - Target Zero Safety Promotions/Advertising
Solicitation number
SS-09820
Issued by
Duval County, Florida

About this file

This document is a Notice of Intended Decision to Enter into a Single Source Contract (PUR 7778) issued by the Florida Department of Transportation (FDOT) for Target Zero Safety Promotions/Advertising with Jacksonville Baseball LLC, the owner of the Jacksonville Jumbo Shrimp minor league baseball team. FDOT is seeking to partner with the Jumbo Shrimp organization to promote its Target Zero traffic safety initiative through various outreach sponsorships and promotional activities, including video board displays and announcements during Jumbo Shrimp home games. The contract term is not specified, but the total value of the agreement is $60,000.

FDOT is justifying the single source procurement with the Jumbo Shrimp organization on the basis that the team has sole responsibility for promotions and displays within its home stadium, 121 Financial Ballpark, and is therefore the only entity FDOT can partner with to achieve its desired marketing and outreach objectives for the Target Zero program. No other pricing, funding, or procurement set-aside details are provided in the document.

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STATE OF FLORIDA DEPARTMENT OF TRANSPORTATION

FDOT NOTICE OF INTENDED DECISION

TO ENTER INTO A SINGLE SOURCE CONTRACT

(PUR 7778)

375-040-54

PROCUREMENT

01/16

PUR 7778 (rev. 10/14) Page 1 of 2 60A-1.010, F.A.C.

This notice of intended decision to enter into a single source contract is posted in accordance with section 287.057(3)(c), Florida Statutes.

AGENCY: DEPARTMENT OF TRANSPORTATION

TITLE: Jacksonville Jumbo Shrimp - Target Zero Safety Promotions/Advertisement Short description of the commodity or service desired: Target Zero Saftey Promotions/Advertising

CONTACT

Name: Brittany Whiddon Address: 1109 S Marion Ave, Lake City, FL Telephone: 386-758-3798 Email: brittany.whiddon@dot.state.fl.us

Internal tracking number, if any: DOT-SS-24-2025-BW

Date posted: 07/29/2024 Time Posted: 5:00PM

Commodity or Service Required (commodity class and group, manufacturer, model, and description, as appropriate): 82101801 Advertising Campaign Services

Requestor (division, bureau, office, individual, as appropriate): D2 Transportation Support

Performance and/or Design Requirements (intended use, function or application, compatibility etc.

requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

Promotion of Traffic Safety (FS 334.044 (5)(7)).

Intended source (vendor, contractor): Jacksonville Jumbo Shrimp (Jacksonville Baseball LLC)

Price: $60,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source;

steps taken to confirm unavailability of competition, as appropriate): The Florida Department of Transportation (FDOT) has adopted Safety as one of it's key tenets that sets our direction and vision as part of the FDOT Compass. As such, we stress the importance of safety throughout our agency. Specifically, we have adopted Target Zero as our goal - Zero Fatalities and Zero Serious Injuries. To promote Target Zero, the FDOT partners with various entities - some public, some private – to spread our message. This is accomplished with social media, universities, law enforcement, other government partners, outdoor advertising companies, etc. The Target Zero Team in FDOT District Two has developed a relationship with the Jacksonville Jumbo Shrimp AAA minor League baseball team (Jumbo Shrimp) and organization (a private, single source entity). The Jumbo Shrimp share the centric tenet of our Compass - Communities. The Jumbo Shrimp attracted nearly 350,000 fans at their home games last year. We have a golden opportunity to partner with this organization to promote Safety and Target Zero through various outreach sponsorships ranging from the Designated Driver booth to video board displays to promotional announcement including a portion of our tagline every time the Jumbo Shrimp score a run for FDOTs Target Zero and the Jumbo Shrimp "get home safely." The Jumbo Shrimp are solely responsible for the promotions and displays inside the 121 Financial Ballpark, therefore they are the entity we must partner with.

Docusign Envelope ID: D34D522E-D18C-4ACE-B51D-BAAF84B97299

STATE OF FLORIDA DEPARTMENT OF TRANSPORTATION

FDOT NOTICE OF INTENDED DECISION

TO ENTER INTO A SINGLE SOURCE CONTRACT

(PUR 7778)

375-040-54

PROCUREMENT

01/16

PUR 7778 (rev. 10/14) Page 2 of 2 60A-1.010, F.A.C.

Approved By (names & titles, as appropriate to Post on Vendor Bid System (VBS), e.g., requestor, requestor management, information systems, budget, purchasing, DMS approver)

Fae Ross, Procurement Services Manager

Failure to file a protest within the time prescribed in section 120.57(3), Florida Statutes, or failure to file a bond or other security within the time allowed for filing a bond, shall constitute a waiver of proceedings under Chapter 120, Florida Statutes.

Docusign Envelope ID: D34D522E-D18C-4ACE-B51D-BAAF84B97299

2024-07-29T08:03:18-0700
Digitally verifiable PDF exported from www.docusign.com

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