iRFP Every Door Direct Mail (EDDM) Services

Inland Empire Health Plan (IEHP) is seeking a contractor to execute up to 12 Every Door Direct Mail (EDDM) campaigns promoting Colorectal Cancer (CRC) screening events across San Bernardino and Riverside counties. The procurement is a Request for Proposal (RFP) for comprehensive EDDM services, requiring a vendor to manage full-service campaign activities including planning, design, printing, postal documentation, material preparation, USPS coordination, delivery tracking, and performance analytics. The scope covers an estimated four mailings in 2024 and eight in 2025, targeting specific geographic areas and carrier routes to increase awareness and drive attendance at screening events among underserved, diverse populations including Medi-Cal eligible members and Spanish-speaking communities. Evaluation criteria will allocate 65 points to scope and company scores, 30 points to price, and 5 points for local preference, with an additional 10 points possible for demonstrations. Bidders' questions are due by 5:00 p.m. PT on December 19, 2025, with proposals due by 5:00 p.m. PT on December 26, 2025. The initial contract term is one year from the last signature date through December 31, 2026, with potential renewal for up to four additional one-year periods.

IEHP offers a 5-point local preference for businesses maintaining a fixed, staffed office within Riverside or San Bernardino County, which could provide a competitive advantage to local vendors. To qualify for the local preference, businesses must have been operating for at least six months, credit local sales tax to the appropriate county, and provide supporting documentation including sales tax returns and current business licenses. The procurement requires comprehensive documentation from bidders, including proof of insurance, business licenses, W-9 forms, financial statements, security assessments, references, and compliance certifications. Strict compliance requirements include maintaining data within the continental United States, adhering to HIPAA regulations, and meeting California's Executive Order N-6-22. While no specific award value is explicitly stated, the RFP indicates that IEHP reserves the right to award to multiple bidders or negotiate with selected vendors. Contractors must also complete a detailed Security Risk Assessment, provide cyber liability insurance, and demonstrate compliance with exclusion and debarment requirements for state and federal healthcare programs.