Fresh Baby Lead Poisoning Prevention Items

The Michigan Department of Health and Human Services is issuing a Notice of Intent to Negotiate a single-source contract for Fresh Baby-branded lead poisoning prevention educational products, with a response deadline of August 21, 2026 at 1:59 p.m. Eastern Time.

This is a sole-source procurement; MDHHS asserts that Fresh Baby, LLC, a Michigan-based Women-Owned Small Business certified in Petoskey, is the exclusive authorized provider of these copyrighted educational materials. Fresh Baby exclusively owns, manufactures, and distributes these products and does not authorize third-party resale. The products are designed to promote nutrition and physical activity awareness in partnership with WIC and the USDA, and are distributed to public agencies, tribal nations, schools, healthcare systems, and community-based organizations for educational program use.

The scope consists of bilingual and English-language nutritional and educational items including hydration bottles, training water bottles, plates, cups, pop makers, grocery bags, placemats, seed starter kits, food label magnifiers, and nutrition education materials. All products are already created and available; MDHHS will not require bidders to develop new marketing materials or create custom items. The products include detailed specifications aligned with USDA and HHS dietary guidelines, with portion sizes, menu planners, nutrition label guides, and shopping tips to avoid ultra-processed foods. MDHHS will disburse items to local health departments for distribution to the public, with Fresh Baby handling direct shipment to those departments.

The quoted total is $179,648.89 before tax across 31 line items comprising over 51,000 individual units, with unit prices ranging from $1.44 to $7.28 and shipping charged at $10,092.92. All products are scheduled to be ordered and shipped by September 30, 2026. Written questions are due to solicitation manager Vicki Moore at moorev8@michigan.gov no later than August 17, 2026 at 3:00 p.m. The procurement is classified under commodity code 71530.