Fire Department Decals

The City of Santa Monica Fire Department (SMFD) has issued a Request for Proposals (RFP) for custom graphics and striping services, seeking a vendor to provide comprehensive decal and signage solutions for fire department apparatus, vehicles, fire stations, and personal protective equipment. The procurement covers custom decals, numbering, lettering, pin striping, and other graphic work for current and future department assets, with a specific focus on precise branding and identification systems. Vendors must demonstrate a minimum of three years of recent experience developing decals for Southern California professional fire departments and fire apparatus manufacturers, and are required to submit a list of current fire department and apparatus manufacturer clients. The solicitation was posted on July 18, 2025, with a question submission deadline of August 6, 2025, and a final bid response deadline of August 15, 2025, at 3:00 pm. The evaluation will likely consider the vendor's experience, design capabilities, and ability to meet the department's specific graphic standards, with the city reserving the right to award the contract to the best bidder.

The RFP offers four additional one-year renewal options at the same price, terms, and conditions, providing potential long-term engagement for the selected vendor. While no specific set-aside designations for disadvantaged enterprises are explicitly mentioned, the procurement includes a comprehensive unit price schedule for various decal types, including apparatus vehicle numbering, reserve apparatus identification magnets, dash signs, equipment identification decals, and fire facility signage. All decal templates will become the exclusive property of the Santa Monica Fire Department and cannot be used for other agencies or sold to other vendors. The contract includes a warranty that ensures any decals, magnets, or signs failing due to poor workmanship will be replaced by the vendor at no cost to the city. A payment bond document is included, indicating financial protections for contractors, subcontractors, laborers, and materialmen, with the bond amount set at 100% of the proposal value. The specific budget range or total contract value is not explicitly stated in the provided documentation, but the detailed pricing schedule suggests a structured approach to compensation for the graphic services.