EOHHS Medicaid Renewals and Healthy Rhode Mobile Application

The Rhode Island Executive Office of Health and Human Services (EOHHS) has issued a Request for Proposals (RFP24003536) seeking comprehensive marketing and communications support for its Medicaid renewal campaign and Healthy Rhode Mobile Application. The procurement specifically solicits proposals for traditional and digital media buying services to support these public health initiatives. Key deliverables include developing strategic marketing approaches to communicate Medicaid renewal processes and promote the mobile application's usage. Vendors must submit separate technical and cost proposals electronically through the Ocean State Procures system by December 14, 2023, at 11:00 AM EST. A vendor Q&A period is scheduled from November 15, 2023, to November 24, 2023, allowing potential bidders to seek clarification on the RFP requirements. The initial contract term will commence in February 2024 for twelve months, with options to renew for up to four additional 12-month periods contingent upon vendor performance and funding availability. Proposals will be evaluated based on technical merit, cost proposal, and proposed Identified Small Business Enterprise (ISBE) participation rates.

The RFP strongly encourages participation from Minority Business Enterprises (MBEs), Women Business Enterprises (WBEs), and Disability Business Enterprises (DisBEs), with vendors receiving scoring points based on their proposed ISBE utilization rates. All vendors must be registered in the Ocean State Procures system to submit proposals and be considered for award. The solicitation requires comprehensive insurance coverage, including $1 million in general liability per occurrence, $100,000 in workers compensation per accident, $1 million in automobile liability, and $2 million in professional liability coverage. While no specific estimated total contract value is disclosed, the procurement indicates that contract funding is contingent upon the availability of appropriated funds. The State reserves the right to award the contract to the most qualified vendor, with cost proposals being scored proportionally - the lowest cost proposal will receive 100% of available cost points, and other proposals will be scored relative to the lowest bid. Subcontracting is permitted with proper documentation and approval, further expanding opportunities for diverse business participation.