Digital Media Marketing Strategy (Athletics)

Oklahoma State University Athletics in Stillwater, Oklahoma issued a Request for Proposal (RFP) for a comprehensive digital media marketing strategy focused on athletics for the 2016 year. The procurement seeks a design and marketing agency to develop a sophisticated digital marketing campaign utilizing pixelated messaging across multiple digital platforms with the primary goal of driving ticket sales for full season, partial season, and single game events. Specific deliverables include creating social media graphics, developing calls-to-action, producing digital and printed materials, conducting split testing of social media advertisements, establishing automated workflows, and expanding the OSU Athletic database. The RFP was open from August 11, 2016, to August 25, 2016, with a contract period extending from the award date through December 31, 2016, and potential for renewal up to four additional one-year periods. Key objectives include identifying and targeting high-likelihood ticket purchasing groups, retaining new season ticket holders, and developing inbound marketing processes to effectively nurture prospects through the sales cycle. The proposal falls under commodity code 43000000 for Information Technology Broadcasting and Telecommunications, with Jordan Associates Inc. ultimately being awarded the contract.

The RFP documentation does not explicitly outline specific set-aside designations or restrictions on responding organizations. The primary contact for the procurement was Joe DeWayne Teel, reachable at joe.teel@okstate.edu or +1 (405) 744-8403. Payment terms were specified as 0% 30, Net 30, indicating standard net 30-day payment conditions. While a specific budget range was not detailed in the provided documentation, the comprehensive nature of the digital marketing strategy suggests a potentially significant investment in marketing and technology services. The procurement covers jurisdictions including Muskogee County and Tamaha Town in Oklahoma, though the primary focus appears to be on Oklahoma State University Athletics' marketing objectives. The contract utilized US Dollars as its currency denomination, and the scope suggests a need for a sophisticated marketing agency with capabilities in digital strategy, social media marketing, and data-driven ticket sales approaches.