129582-event.pdf
PDF 94 KB Posted
- Attached to
- Digital Media Marketing Strategy (Athletics)
- Solicitation number
- OSUA&M-RFP-000135-2017
- Issued by
- Muskogee County, Tamaha Town, Oklahoma
About this file
This document is a Request for Proposal (RFP) issued by Oklahoma State University Athletics in Stillwater, Oklahoma, seeking a comprehensive digital media marketing strategy for 2016. The RFP calls for a marketing campaign that will utilize pixelated messaging across digital platforms to drive ticket sales for full season, partial season, and single game events. The proposal requires the selected Design and Marketing Agency to create social media graphics, calls-to-action, digital and printed materials, conduct split testing of social media ads, develop automated workflows, and expand the OSU Athletic database. The contract period runs from the award date through December 31, 2016, with an option to renew for up to four additional one-year periods upon mutual agreement. The RFP was opened on 8/11/2016 and closed on 8/25/2016, with the contract ultimately awarded to Jordan Associates Inc.
The RFP is categorized under the commodity code 43000000 for Information Technology Broadcasting and Telecommunications, with a currency denomination in US Dollars. Payment terms are specified as 0% 30, Net 30, indicating standard net 30-day payment conditions. The primary contact for this RFP is Joe DeWayne Teel, who can be reached at joe.teel@okstate.edu or by phone at +1 (405) 744-8403. The proposal aims to identify and target groups with a high likelihood of purchasing tickets, retain new season ticket holders, and develop foundational inbound marketing processes to effectively nurture prospects through the sales cycle.
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Text version
Oklahoma State University Athletics, Stillwater Oklahoma is accepting proposals to build a comprehensive digital media marketing strategy for 2016. The campaign strategy will utilize pixelated messaging through digital media to drive full season, partial season and single game ticket sales across all digital platforms, sporting events and seasons.
The 2016 campaigns shall identify, build, and launch a content offer focused on target groups with a high likelihood of purchasing tickets. The 2016 on-going marketing campaigns shall retain new season ticket holders, develop collateral and implemented foundational inbound processes that will effectively be leveraged. The Design and Marketing Agency must display graphics for social media, calls-to-action, digital and printed materials for Camp Cowboy, detailed split testing of social media ads, automated workflows that effectively nurture prospects through the sales cycle, graphics/headers for email templates, and the addition of numerous new qualified contacts on the OSU Athletic database.
The campaign will cover from award through December 31, 2016 with the option to renew for up to four (4) additional one-year periods upon mutual agreement.
Awarded To: Jordan Associates Inc
Digital Media Marketing Strategy (Athletics) Oklahoma State University Athletics, Stillwater Oklahoma is accepting proposals to build a comprehensive digital media marketing strategy for 2016.
Open 8/11/2016 12:00 AM CST Type Request for Proposal Close 8/25/2016 3:00 PM CST Number OSUA&M-RFP-000135-2017 Sealed Until 8/25/2016 3:00 PM CST Currency US Dollar
Payment Terms 0% 30, Net 30
Contacts
JOE DEWAYNE TEEL
joe.teel@okstate.edu
Phone +1 (405) 744-8403
Commodity Codes
Commodity Code Description
43000000 Information Technology Broadcasting and Telecommunications
Description
12 September 2016 mailto:joe.teel@okstate.edu
File details come from the government source that posted it. Updated .