DFSMJ Statewide media buy for smoke alarms & cooking fire safety campaigns/ PAC

The Commonwealth of Massachusetts, through the Department of Fire Services (DFS), is seeking to contract with a media-buying agency to develop and execute a statewide media buy for two existing public awareness campaigns: "Smoke Alarms: A Sound You Can Live With" and "Cooking Fire Safety." The vendor will be responsible for negotiating bonus spots and web presence, as well as handling all logistics pertaining to the campaigns, including schedules, delivery of spots, and final run schedule. The media buy will utilize existing television spots in English and Spanish and can include television, radio, and social media components. At the conclusion of the campaign, the vendor will provide a final presentation comparing the proposed media buy with the actual media buy. The total service cost for this contract is $40,350, and the contract term is not specified.

The procurement is part of the Commonwealth of Massachusetts' Statewide Contract PRF60: Advertising, Marketing and Event Planning Services. The contract term begins on 09/15/18 and ends on 02/28/19. Payments will be made upon submission of complete invoices with appropriate documentation, and travel reimbursement may be allowed. The contract can be terminated by the Department with prior written notice, and is subject to the appropriation of funds by the Massachusetts Legislature or the Federal Government. The scope does not mention any set-asides, incumbents, or other salient information.