FY-2019 ScopeofService Media Buy.docx
DOCX document 13 KB Posted
- Solicitation number
- BD-19-1021-DFS-DFS01-29531
- Issued by
- Massachusetts
About this file
This document is a Scope of Services for a media buy contract issued by the Department of Fire Services (DFS) for a public awareness campaign. DFS seeks to contract with a media-buying agency to develop and execute a statewide media buy for two existing campaigns: "Smoke Alarms: A Sound You Can Live With" and "Cooking Fire Safety." The media buy will utilize existing television spots in English and Spanish, and can include television, radio, and social media components. The vendor will be responsible for negotiating bonus spots and web presence, as well as handling all logistics pertaining to the campaigns, including schedules, delivery of spots, and final run schedule. At the conclusion of the campaign, the vendor will provide a final presentation comparing the proposed media buy with the actual media buy.
The total service cost for this contract is $40,350. The scope does not mention any set-asides, incumbents, funding sources, or other salient information. The contract term is not specified.
View the file
Other files
| File | Type | Posted |
|---|---|---|
| FY19 PRF60 SOW Media Buy~1.doc | DOC document |
On GovTribe
Work with this file
- Download the original file
- Contacts named in this file
- Similar government files
- Ask GovTribe AI about this file
Text version
FY 2019 Public Awareness Campaign Media Buy Scope of Services
The Department of Fire Services (DFS) seeks to contract with a media-buying agency to develop and execute a statewide media buy for two existing campaigns: Smoke Alarms: A Sound You Can Live With and Cooking Fire Safety. The campaign will utilize existing television spots in English and Spanish. Both campaigns will include television and radio, but can include a social media component as well. Vendor to negotiate bonus spots and web presence as additional components to campaign. After DFS has approved media recommendations, vendor to handle all logistics pertaining to campaigns including schedules, delivery of spots, and final run schedule. At conclusion, vendor to provide final presentation that includes side by side comparison of proposed media buy with actual media buy. By spot, this should include information indicating when the paid and bonus spots were received, including date and timeslots the spot(s) ran, by campaign. Screen shots of online bonus material or email notification when it is live are expected. If possible, campaigns to have a small start in September/October and stretching as far as possible into February.
In your proposal please include a brief description of any relative past experience you have on similar projects, or any other information you feel relevant for consideration.
Quote should break down consultant fees and actual cost of media buy.
Service Costs: $40,350.
File details come from the government source that posted it. Updated .