DFSMJ FY21 Public Safety Awareness Campaign Media Buy/ PAC

The Commonwealth of Massachusetts Executive Office of Public Safety and Security, Department of Fire Services, is seeking a media-buying agency to develop and execute a statewide media buy for three existing public awareness campaigns: Smoke Alarms, Cooking Fire Safety, Keep Warm Keep Safe, and Smoking Fire Safety. The vendor will be responsible for negotiating bonus spots and web presence, handling all logistics pertaining to the campaigns, and providing a final presentation comparing the proposed and actual media buys. The contract value is $75,350, and the scope includes a breakdown of the preferred timing and placement of the media buys for each campaign. The vendor must identify any subcontractors in the Statement of Work, and these subcontractors are subject to approval by the Office of Supplier Diversity and/or eligible entities. Vendors are asked to provide a brief description of their relevant past experience and to break down consultant fees and the actual cost of the media buy in their quote.

The procurement is open to all interested parties, and there are no set-aside designations or restrictions on the types of organizations that can respond. The Department is open to adjusting the timeframe to avoid competition with the upcoming election, and they do not want to compete with the elections, unless they can possibly do some radio advertising during that period. The bid is due on September 29, 2020, and interested parties can submit questions until that date.