S000000491 DFA Media Campaign Official Solicitation Price Sheet.xlsx

This is an Official Solicitation Price Sheet for the DFA Media Campaign, issued by the Arkansas Department of Finance and Administration. The solicitation (S000000491) requests comprehensive media campaign services including account management, creative development, copywriting, copy planning and development, earned media planning and management, and social media planning and management. The RFP was originally issued as S000000488 on November 14, 2025, but was reissued as S000000491 due to a technical error; prospective contractors must use the S000000491 documents to respond.

Prospective contractors are required to provide pricing for all line items on the Official Price Sheet by entering cost data in designated blue-shaded cells. The pricing structure consists of three components: Table 1 contains hourly labor rates for various services (ranging from 50 to 500 estimated hours per year), Table 2 addresses media placement costs on social media and digital billboards with an estimated annual average cost of $100,000 and a commission percentage structure, and Table 3 covers production commission costs with an estimated annual average of $50,000. Contractors must not alter the official price sheet and should provide further cost breakdowns as requested by the State. If the price sheet does not accommodate accurate pricing, contractors should contact the OSP Procurement Specialist during the Clarification of Solicitation period. The grand total estimated annual cost will automatically calculate for use in determining the low-cost bidder.