Develop comprehensive communications to engage new, and reengage previous visitors to the programs, activities and events at the historic Fairmount Water Works

The City of Philadelphia is requesting proposals for comprehensive communications and marketing services to engage new and reengage previous visitors to the historic Fairmount Water Works, with proposals due July 22, 2026. The Philadelphia Water Department will evaluate proposals under an RFP issued June 24, 2026.

The scope encompasses development and implementation of integrated marketing strategy, including digital content, social media campaigns, promotional materials, visitor engagement initiatives, and event marketing designed to increase awareness and attendance at the facility's programs, activities, and events. Deliverables must be provided according to timeframes specified in the Scope of Services exhibit. All materials developed become the sole property of the City, including copyright ownership of any works made for hire.

The contract term extends for an initial period not to exceed one year without City Council authorization, with the option for the City to add up to four additional one-year terms (not exceeding five years total) at its sole discretion. The City will provide thirty days' written notice before exercising renewal options. Compensation is contingent upon satisfactory performance as determined by the Responsible Official and is limited to amounts certified as available by the Director of Finance; the City retains the right to reduce services or terminate without penalty if sufficient funds are not obtained.

Respondents must submit cost proposals detailing labor, materials, and other direct expenses. Evaluation criteria emphasize demonstrated experience in heritage site marketing, creative excellence, strategic planning capabilities, cost-effectiveness, and measurable outcomes including visitor metrics, social media engagement data, and attendance increases.

The City of Philadelphia offers local-vendor preference under Mayoral Executive Order No. 04-12 for applicants holding Local Business Entity certification or committing to the Local Impact criteria. Voluntary LGBTQ Applicant Opportunity Data submission is available. Provider must maintain General Liability ($1 million per occurrence), Automobile Liability ($1 million per occurrence), and Professional Liability ($1 million with maximum $50,000 deductible) insurance, naming the City as additional insured. Proposals must be submitted electronically through eContractPhilly with all required appendices including tax clearance, financial capacity statement, and supporting documentation.