Addendum 21260616095021 - Questions and Answers.pdf

This is an addendum issued by the City of Philadelphia Water Department for Opportunity 21260616095021, which requests comprehensive communications and marketing services for the historic Fairmount Water Works. The addendum extends the deadline for question submissions from June 26, 2026, to July 15, 2026. The underlying contract opportunity involves developing and implementing an integrated marketing strategy to engage new visitors and reengage previous visitors to the facility's programs, activities, and events. Deliverables include digital content, social media campaigns, promotional materials, and visitor engagement initiatives. Proposals are due July 22, 2026. The initial contract term is not to exceed one year without City Council authorization, with the City retaining the option to add up to four additional one-year renewal terms for a maximum contract period of five years. The City will provide thirty days' written notice before exercising renewal options.

Evaluation criteria emphasize demonstrated experience in heritage site marketing, creative excellence, strategic planning capabilities, cost-effectiveness, and measurable outcomes including visitor metrics and attendance increases. Respondents must submit detailed cost proposals itemizing labor, materials, and other direct expenses. All materials developed become the sole property of the City, including copyright ownership. Compensation is contingent upon satisfactory performance and available funds as certified by the Director of Finance. The City reserves the right to reduce services or terminate without penalty if sufficient funding is not obtained. Insurance requirements include General Liability ($1 million per occurrence), Automobile Liability ($1 million per occurrence), and Professional Liability ($1 million with maximum $50,000 deductible), with the City named as additional insured. Local Business Entity certification holders receive vendor preference under Mayoral Executive Order No. 04-12. Proposals must be submitted electronically through eContractPhilly with required appendices including tax clearance and financial capacity statements.