Consulting Services for a Visual Rebrand

The Madison Metropolitan School District (MMSD) is seeking consulting services for a comprehensive visual rebranding initiative through Request for Proposal (RFP) 4133. The procurement targets a district-wide branding project that aims to achieve message and image uniformity, enhance district identity and pride, and create a flexible brand strategy applicable across all departments. Deliverables will include market research, creative brand elements, and a detailed implementation plan. Qualified firms are expected to demonstrate expertise in comprehensive rebranding efforts, with a focus on working closely with the Senior Executive Director of Communications. The RFP requires proposers to submit qualifications, methodology, and approach, with an emphasis on prior experience in similarly sized school districts. Proposals must be submitted by January 3, 2025, at 12:00 PM CST, with the contract term running from the award date through March 1, 2026, and an option for a one-year renewal. Evaluation criteria will encompass the proposer's qualifications, understanding of the project, ability to meet service requirements, and overall cost.

The RFP encourages participation from diverse-owned businesses, offering a 5% preference in the evaluation process. While no specific incumbent vendors are mentioned, the procurement appears open to a wide range of consulting firms with relevant branding and strategic communication experience. The document includes standard terms and conditions related to affirmative action and equal employment opportunity, suggesting a commitment to inclusive procurement practices. No specific budget range or award value is explicitly stated in the provided documents. The procurement process is structured to allow MMSD significant flexibility in selecting a consultant that best meets their comprehensive rebranding needs, with an apparent priority on finding a partner who can develop a cohesive and adaptable visual identity for the entire school district.