PUR 7776_Arena Horse Shows of Ocala, LLC.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Arena Horse Shows of Ocala, LLC

Short description of the commodity or service desired: Sponsorship of World Equestrian Center in Ocala, Florida

CONTACT

Name: Stephanie Bergozza

Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahasseee, FL 32399

Telephone: (850) 617-7181

Email: Procurement@FDACS.gov

Internal tracking number, if any: SS 26 27 71

Date posted: 9/17/2026 Last day for receipt of information: 10/8/2026

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141609 - Sponsorship of event of celebrity

Quantity or Term (as appropriate):

Date of execution - September 30, 2027

Requestor (division, bureau, office, individual, as appropriate):

Division of Marketing

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The Division of Marketing and Development intends to purchase promotional advertising for the

“Fresh From Florida” brand through a sponsorship agreement with Arena Horse Shoes of Ocala, LLC. This sponsorship will provide brand exposure across World Equestrian Center located in

Ocala, Florida, utilizing marketing assests such as on-site signage, digital displays, web advertisements, social media, placements. Pursuant to section 570, F.S., the Department is authorized to promote agricultural products including advertising via promotions, print, television, and digital media. All promotional use of the “Fresh From Florida” logo must comply with department rules and be coordinated through authorized partners.

PUR 7776 (Revised 07/2022) Page 2 of 2

Incorporated by Reference: Rule 60A-1.045, F.A.C.

Intended Single Source:

Arena Horse Shows of Ocala, LLC

Estimated Dollar Amount:

Approximate Contract Amount: $50,000.00

Approximate Contract Amount up to: $75,000.00

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Arena Horse Shows of Ocala, LLC is the only vendor capable of providing these services due to its exclusive ownership, licensing rights, naming rights, and trademark control associated with its equestrian events and related promotional platforms.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Shiba Glenn, Development Representative I, Division of Marketing and Development

Yolanda Roundtree, Chief, Bureau of Seafood & Agriculture Marketing

Susie McKinley, Director, Division of Marketing and Development

Stephanie Bergozza, Purchasing Director II, Division of Administration

Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-

1.045, Florida Administrative Code, and section 120.57(3), F.S.