Alcohol Responsibility and Safety Video

The Texas Alcoholic Beverage Commission (TABC) and Texas Department of Transportation (TxDOT) are jointly procuring video production services for an alcohol responsibility and safety campaign targeting underage drinking and driving prevention. The project requires developing a primary 3-10 minute video and 3-5 social media cutdowns focused on the consequences of underage drinking for high school and college students, parents, and the broader community. Deliverables include video production with point-of-view storytelling that illustrates physical risks, legal penalties, and potential educational/career impacts, with required master files in multiple digital formats and closed-captioning in English and Spanish. The Request for Proposal (RFP) was released on June 2, 2025, with responses due by June 23, 2025 at 5:00 PM CDT. Evaluation criteria will be weighted as 40% cost, 30% qualifications, and 30% experience, with a best value selection approach. Respondents must have been in business for at least five years, demonstrate video production expertise, and be authorized to do business in Texas. The total project budget is $35,000, with a contract term extending from execution date to September 30, 2025.

The procurement appears to have no specific set-aside designations for disadvantaged enterprises, though the Uniform Terms and Conditions document emphasizes support for Historically Underutilized Businesses (HUBs). The project is federally funded through a sub-award grant, which requires extensive compliance with federal assurances and certifications, including non-discrimination requirements, environmental standards, and labor regulations. Potential respondents must provide comprehensive documentation, including company information, staff qualifications, previous project portfolios, and complete all required exhibits such as bidder affirmations, federal assurances, and grant agreement terms. The contract is contingent on fund availability, with TABC reserving the right to increase funding if additional state or federal resources become available. Contractors must comply with numerous legal and regulatory requirements, including using E-Verify for workforce eligibility, maintaining appropriate insurance, and adhering to state procurement policies. TABC and TxDOT will retain full copyright and ownership of all produced materials, with vendor performance measured on timely and satisfactory completion of each project phase.