ESBD_424523_1748905244659_458-E250462 Exhibit A SOW.pdf

2025 Alcohol Responsibility and Safety Statement of Work

I. Statement of Work – 2025 Alcohol Responsibility and Safety Videos

The Texas Alcoholic Beverage Commission (TABC) intends to contract with a qualified vendor to develop a video detailing the dangers of drinking and driving, with a focus on prevention of DWI/DUI by minors (persons under 21 years of age).

The video should be a 3- to 10-minute video which engages the audience and uses plain language concepts to illustrate the dangers of underage drinking. The video should incorporate creative camera angles and staging to portray a “point-of-view” approach of a minor-aged person partaking in excessive alcohol consumption, as well as the minor’s perspective on the resulting consequences.

The video should prioritize informing minors, parents, and the community at large of the dangers of underage drinking and driving, including (but not limited to): risks of physical injury or death, legal fees and fines, jail time, and impacts on education and job prospects. The video should include information on the laws, as well as the public safety risks associated with underage drinking.

In addition to the primary video, this project requires 3-5 cutdowns of the full video for use on social media and the TABC public website.

The intended audience is high school- and college-aged students, their parents, and the community at large.

II. Purpose – The purpose of this document is to serve as an anticipated Statement of Work to produce the temporary event training video and cutdowns.

This is a federally funded sub-award project through the Texas Department of Transportation (TxDOT), grant contract number 2025-TABC-G-1YG-0013. TABC and TxDOT must approve all scripts and productions. The vendor must give both agencies 14 business days for approvals. The final approved productions must be delivered to TABC no later than Sept. 30, 2025, through electronic delivery of files to TABC.

III. Key Project Deliverables

Dates are approximate and respondent may propose an alternate schedule provided that all final deliverables are due to the TABC no later than Sept. 30, 2025. If a condensed schedule is available with increased pricing, please indicate that on your proposal.

Completion Dates Task July 18, 2025 Narrative and concepts due to TABC

July 28, 2025 TABC and TxDOT approve concepts

August 15, 2025 Preproduction complete

September 01, 2025 Production complete

September 15, 2025 Final edits approved production due to TABC

IV. Key Elements for Proposals

A. The budget for the entire project may not exceed $35,000. Selection will be based on the best value to the State of Texas and not solely on cost.

The videos may be live-action, animated, make use of a presenter, use stock footage, or use original footage.

B. Resources — Background information can be found at these links:

1. Courageous Persuaders: https://www.youtube.com/watch?v=IoFR-0clcBg

2. Social hosting: How parents can follow the law: https://youtu.be/3537FRWP8hc

3. Serving alcohol to minors has consequences: https://youtu.be/izlPKvIcfxY

4. What is social hosting?: https://youtu.be/zveqDqRxt8o

5. Guide to Checking IDs: https://youtu.be/S6A5Mku_6kE?si=SuUy44KVjdkvQEc3

6. Identifying Minors: https://www.youtube.com/watch?v=H358aciz6Go

Note: Vendor must detail the services that will be provided and the cost for each video production.

C. Items that must be included by the vendor (deliverables) for the primary video production includes:

• Narratives and concepts.

• Final approved scripts for each video production.

• Location scouting, securing and selections of filming locations.

• Travel costs that cover filming in no more than three (3) locations in Texas. Filming may occur in the Dallas, Houston, Austin or San Antonio metropolitan areas. Whether filming occurs in more than one region will depend on locations identified and agreed upon by the vendor and TABC.

• Makeup, wardrobe and props.

• Casting, on-camera talent, principals, extras and voiceover talent;

• Production staff member roles provided by vendor (i.e., director, producer, production manager, director of photography, teleprompter/camera operator, production assistant, art department, makeup artist, gaffer, grip and sound, animator, film editor and any other production staff position determined by vendor as needed for producing the video production

• Equipment (i.e., teleprompter, High Definition [HD] camera/lenses/tri-pod stand, digital still camera, grip equipment and lighting). Vendor must provide digital stills in .PSD and .JPG file formats, and screengrabs of video footage in .PNG format;

• Stock music, voiceover recordings, animations, computer graphic images (use of TABC logo and TxDOT logo must be included in the proposal);

• All editing of video footage, screen grabs for digital stills and encoding;

• Spanish and English closed-captioning translation costs for each video (i.e., provide closed- captioning as .SRT files for each video production and/or embed closed- captioning into each final video production);

• Reviews for approval that are not limited to two (2);

• Delivery of two (2) master hard copies of the files for each of the final approved video productions, meaning six (6) copies in total, containing:

o Master copy of each final approved video production with all of the master files in low and high resolution in .MP4 and .MOV formats, digital stills (.PSD, .JPG, .PNG) and Spanish and English closed-captioned translations and/or embedded (.SRT) files loaded to the TABC SharePoint site); and o Master copy of each final approved video production with all of the master files: low and high resolution {.MP4, .MOV), digital stills {.PSD, .JPG, .PNG) and Spanish and English closed-captioning translations and/or embedded {.SRT) files, loaded to a USB flash drive;

o All master files must contain:

o Two (2) .MP4 files (one low-resolution file and one high-resolution file for web: YouTube 1080p H.264 file and one encoded at ‘same as source’ quality, both should be shot and delivered at 30 fps;

o Closed-captioning .SRT files for each final approved video production (i.e. translated .SRT files and/or embed closed-captioning into each final approved video production in both Spanish and English).

o Fifteen to thirty (15-30) digital stills of each video production (i.e., digital stills of the video productions' onscreen talent in principal and extra roles; and production scenes that can tell a story). Vendor must provide digital stills (as .PSD and .JPG files, and screen grabs of footage as .PNG files), which will be used in educational materials to promote the video productions; and o One (1) complete set of all master files uploaded to the TABC SharePoint site (do not use Dropbox).

Note: TABC and TxDOT reserve the right to the copyright and ownership of the video footage, digital photography stills and/or screen grabs, and the final approved video productions.

V. Deliverable Phases

A. To satisfy the purpose and intent of the video series TABC would like each of the videos to be broken down in the following four (4) phases showing a compensation hourly/day rate schedule for each service performed.

concepts will be approved by TABC and TxDOT staff. Concepts should be included as part of the proposal.

Phase I: Development: This phase includes developing messaging and concepts will be approved by TABC and TxDOT staff. Concepts should be included as part of the proposal.

Phase II: The Creative/Pre-Production Phase includes working with TABC staff to create and finalize approved scripts for production. Vendor must provide a staff writer to work closely with a committee of TABC staff to develop script creation, make edits and revisions to scripts, and produce a final approved script for each video.

Phase III: The Production Phase includes location scouting and selection of filming locations, casting principal talent, extras and voice-over talent, production staff and equipment fees. Makeup, wardrobe and props will be provided by the vendor.

Vendor will capture scenes, talent statements, and digital stills with an HD camera package for each video production.

Phase IV: The Post-Production Phase will take place at the vendor's studio under the guidance of TABC staff. Vendor will edit footage, digital stills/screen grabs of footage, add graphics, stock music, voice-over recordings, and provide closed-captioning (captions must be provided in both Spanish and English).

Output includes encoding all of the final approved videos with closed-captioning; and deliver (2) master copies of each final approved video production and digital stills and/or footage screen grab files by uploading the master files to the TABC SharePoint site and on a USB flash drive.

Digital Quality and File Formats for Masters:

• Resolution quality (low .MP4 for web, high .MP4 for other uses, and .MOV for QuickTime).

• Digital stills/footage screen grabs (must be provided in .PSD, .JPG, and .PNG file formats).

• Closed-captioning: (must be provided in .SRT file format and/or embedded in final approved video productions).

VI. Performance Measures Vendor performance will be measured based upon timely and satisfactory completion of each deliverables phase.

VII. TABC and TxDOT retain the copyright to all produced material TABC and TxDOT reserve the right to the copyright and ownership of the video footage, digital photography stills and/or screen grabs, and the final productions.