AGR-Marketing-Video Advertisement for Illinois Products

The Illinois Department of Agriculture's Bureau of Marketing is seeking a vendor to provide comprehensive advertising services for the Illinois Products program, specifically targeting video advertisement creation and media placement. The contract requires the development of monthly advertising content, including one video advertisement, one radio advertisement, and one search engine marketing advertisement, with two versions of each to be produced. The vendor must have a minimum of four years of experience in video design, content creation, branding, copywriting, and graphic design, with all services to be performed in the United States. The advertising campaign will utilize existing social media platforms, particularly the Illinois Products Facebook page, and aims to promote Illinois Grown to consumers through various digital and traditional media channels. The solicitation (Contract #24-406AGR-PROC4-B-46365) was posted on January 28, 2025, with proposals due by February 25, 2025, and the initial contract term is set for 10 months from the date of execution, with a maximum total term not to exceed 10 years.

The procurement includes specific Business Enterprise Program (BEP) requirements, with an aspirational goal of awarding not less than 30% of total contract dollar amounts to BEP-certified vendors and 3% to Veteran Business Program (VBP)-certified vendors. Vendors must demonstrate good faith efforts to meet these participation goals, providing detailed documentation of outreach to certified vendors if they cannot meet the established percentages. The contract requires comprehensive insurance coverage, including $1,000,000 per occurrence for General Commercial Liability and Auto Liability, plus mandatory Worker's Compensation Insurance. Vendors must complete extensive vendor disclosure forms, including documentation of ownership structure, potential conflicts of interest, and compliance with state requirements such as the Drug Free Workplace Act. While specific contract value details were not explicitly stated, the vendor must be prepared to provide a full range of advertising services across multiple platforms, suggesting a potentially significant investment in marketing and media production for promoting Illinois agricultural products.