AGR-Marketing-Video Advertisement for Illinois Products

The Illinois Department of Agriculture, through the Bureau of Marketing, is seeking a vendor to provide comprehensive advertising and media services for marketing Illinois products. The procurement solicitation (24-406AGR-PROC4-B-45932) requires a vendor to create and manage sophisticated advertising content across multiple platforms, including social media, search engines, television, and radio streaming. Specific deliverables include monthly production of two unique versions of video ads, search engine marketing ads, and radio ads, with content to be reviewed two weeks before going live and weekly campaign progress reports submitted. The contract demands a vendor with a minimum of four years of experience in video design, content creation, branding, copywriting, and graphic design, with all services to be performed within the United States and no subcontractors permitted. The procurement opportunity was posted on December 17, 2024, with proposals due by January 8, 2025, and will follow electronic submission guidelines under CPO Notice 2023.12, meaning paper responses will not be accepted.

The solicitation includes significant Business Enterprise Program (BEP) requirements, with an aspirational goal of awarding not less than 30% of contract dollars to businesses owned by minorities, women, and persons with disabilities, plus a 3% goal for service-disabled veteran-owned and veteran-owned small businesses. Vendors must complete detailed documentation including the BEP Utilization Plan, vendor disclosure forms, and demonstrate good faith efforts in meeting participation goals. The contract term is specified as 10 months from the date of execution, with a firm pricing structure where the total maximum amount will be determined prior to contract signing. While no specific budget range was explicitly stated, the comprehensive nature of the advertising services suggests a substantial contract value. The procurement also includes strict compliance requirements, such as maintaining exclusive rights to created content, adhering to detailed tracking and reporting standards, and completing various state-mandated certifications and disclosures.