Advertising Services - Varsity Sports Network, LLC.

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to enter into a single source purchase with Varsity Sports Network, LLC (VSN) to produce advertisements and provide creative strategy, production, placement, and statewide distribution of materials and messaging during Fiscal Year 2022-2023 for FLHSMV public safety and education campaigns. The campaign messaging and sponsorship will be throughout the state and at varying high school sports events. FLHSMV has determined that VSN is the sole source for these advertising and sponsorship services, as all advertising and sponsorship benefits on any VSN channel must be purchased directly from Varsity Sports Network, LLC, and no other business or company is authorized to sell these assets. The estimated dollar amount for this single source acquisition is $50,000.00, and the due date for this opportunity is July 19, 2022.

This opportunity is specific to the state of Florida and Leon County jurisdiction. There are no set-aside designations or restrictions on the types of organizations that can respond. The incumbent vendor is Varsity Sports Network, LLC, and FLHSMV has existing infrastructure and technology that will require integration with the selected vendor's services. The budget range for this contract is $50,000.00.