SS-003-23 PUR7776 Varsity Sports Network-Final.pdf

PUR 7776 (Eff. 03/2016) Page 1 of 2 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: Florida Department of Highway Safety and Motor Vehicles (FLHSMV)

TITLE: Advertising Services - Varsity Sports Network, LLC.

Short description of the commodity or service desired:

Advertising services for FLHSMV public safety and education campaigns, targeted to fans of Varsity sporting events.

CONTACT

Name: Alyssa DeLong Address: 2900 Apalachee Parkway, Tallahassee, Florida 32399 Telephone: (850) 617-3183 Email: Alyssa.DeLong@flhsmv.gov

Internal tracking number, if any: FLHSMV SS-003-23

Date posted: June 28, 2022 Last day for receipt of information: July 20, 2022

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes, and will remain posted for a period of at least seven (7) business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101801 – Advertising Campaign Services

Quantity or Term (as appropriate):

Fiscal Year 2022-2023

Requestor (division, bureau, office, individual, as appropriate):

Paige Landrum, Marketing Manager

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute, or other act of the Legislature, etc., as appropriate):

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to contract with Varsity Sports Network, LLC. (VSN) to produce advertisements and provide creative strategy, production, placement and statewide distribution of materials and messaging during the mailto:Alyssa.DeLong@flhsmv.gov

PUR 7776 (Eff. 03/2016) Page 2 of 2 60A-1.045, F.A.C.

designated period for FLHSMV public safety and education campaigns. Campaign messaging and sponsorship is throughout the state and at varying high school sports.

Intended Single Source:

Varsity Sports Network, LLC 302 E Lake Victoria Circle Deland, Florida 32724

Estimated Dollar Amount:

$50,000.00

Justification for single source acquisition (what is necessary and unique about the product, service, or source; steps taken to confirm unavailability of competition, as appropriate):

All advertising and sponsorship benefits on any VSN Channel must be purchased directly with Varsity Sports Network, LLC. No other business or company is authorized to sell sponsorship assets or advertising for Varsity Sports Network, LLC or any of the sixteen (16) VSN channels in Florida. There are no agents or dealers authorized to sell Varsity Sports Network assets.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Paige Landrum, Marketing Manager Stephanie Sanford, Procurement Administrator, Purchasing and Contracts

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall: provide notice of its intended decision to enter a single-source purchase contract in the manner specified in s.120.57(3), FS.