Advertising Services - Learfield IMG College

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to enter into a single source contract with Learfield IMG College to provide advertising services for public safety and education campaigns targeted to fans of college athletics, including Florida State University and the University of Florida. The contract term is for fiscal year 2022-2023, and the estimated dollar amount is $200,000. The advertisements will promote highway safety messages such as "Focus on Driving" and "Move Over", and will also remind fans of the Department's online driver license services. FLHSMV has determined that Learfield IMG College and its affiliates are the only authorized multi-media rights holders with respect to sponsorship opportunities associated with Florida State University and the University of Florida, and therefore has justification to pursue this as a single-source procurement. Prospective vendors are requested to provide information regarding their ability to supply the required services, and FLHSMV will review any information received before making a final determination.

This contract opportunity is not designated for any specific set-aside classifications. The incumbent vendor is Learfield IMG College, which currently holds the multi-media rights for Florida State University and the University of Florida. The total contract value is estimated at $200,000 for the 2022-2023 fiscal year.