SS-011-22 PUR7776-Learfield IMG College.pdf

PUR 7776 (Eff. 03/2016) Page 1 of 2 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: Florida Department of Highway Safety and Motor Vehicles (FLHSMV)

TITLE: Advertising Services - Learfield IMG College

Short description of the commodity or service desired: Advertising services for FLHSMV public safety and education campaigns targeted to fans of college athletics, including Florida State University and University of Florida.

CONTACT

Name: Corina Chiorescu Address: 2900 Apalachee Parkway, Tallahassee, Florida 32399 Telephone: 850-617-3176 Email: CorinaChiorescu@flhsmv.gov

Internal tracking number, if any: SS-011-22

Date posted: June 3, 2022 Last day for receipt of information: June 24, 2022

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes, and will remain posted for a period of at least seven (7) business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

82101801 – Advertising Campaign Services

Quantity or Term (as appropriate):

Fiscal Year 2022-2023

Requestor (division, bureau, office, individual, as appropriate):

Paige Landrum, Marketing Manager

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements;

reference to policy, rule, statute, or other act of the Legislature, etc., as appropriate):

The Florida Department of Highway Safety and Motor Vehicles (FLHSMV) intends to contract with Learfield IMG College to produce advertisements and provide creative strategy, production, placement and statewide distribution of materials and messaging during the designated campaign period. The advertisements will be targeted to Florida State University (FSU) and University of Florida (UF) fans to promote the highway safety messages “Focus on Driving”, “Move Over”, and remind fans of the Department’s online driver license services.

Intended Single Source:

Learfield IMG College 2400 Dallas Parkway, Suite 500 Plano, Texas 75093

Estimated Dollar Amount:

$200,000 mailto:CorinaChiorescu@flhsmv.gov

PUR 7776 (Eff. 03/2016) Page 2 of 2 60A-1.045, F.A.C.

Justification for single source acquisition (what is necessary and unique about the product, service, or source; steps taken to confirm unavailability of competition, as appropriate):

Learfield IMG College and its affiliates are the only authorized multi-media rights holders, by agreement, with respect to sponsorship opportunities associated with FSU and UF.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Paige Landrum, Marketing Manager Stephanie Sanford, Procurement Administrator, Purchasing and Contracts

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall: provide notice of its intended decision to enter a single-source purchase contract in the manner specified in s.120.57(3), FS.