25-055 brand development and integrated marketing services for visit sandy springs

Visit Sandy Springs is seeking proposals from experienced, full-service marketing agencies to develop a comprehensive brand and marketing strategy for tourism. The procurement, identified as solicitation 25-055, targets brand development and integrated marketing services specifically for Visit Sandy Springs, located in Cobb County, Georgia. The primary objectives include evolving the current brand, increasing city awareness as a destination, enhancing competitive positioning, and driving measurable growth in leisure and group travel markets. Key deliverables are expected to include a comprehensive marketing strategy, brand positioning recommendations, and targeted marketing approaches for both leisure and group travel segments. The solicitation requires agencies to demonstrate extensive experience in destination marketing, strategic brand development, and tourism promotion. Proposals are due by July 18, 2025, with the opportunity formally posted on June 16, 2025, providing potential respondents approximately one month to prepare comprehensive submissions.

The solicitation does not explicitly mention specific set-aside designations or restrictions for disadvantaged enterprises based on the provided information. While the full details of evaluation criteria are not completely clear from the summary, the procurement appears open to full-service marketing agencies with proven tourism marketing expertise. The document suggests a preference for agencies with demonstrated success in destination branding and comprehensive marketing strategies. No specific budget range or award value is explicitly stated in the available information. The procurement seems focused on selecting a highly qualified agency capable of transforming Sandy Springs' tourism marketing approach, with an emphasis on strategic brand development and market positioning. Potential respondents should carefully review the attached PDF document (25_055 BRAND DEVELOPMENT AND INTEGRATED MARKE.pdf) for additional detailed requirements and submission guidelines.