204-20250402091244 CMT

The Mississippi Gulf Coast Regional Convention and Visitors Bureau, doing business as Coastal Mississippi, is seeking proposals for a comprehensive, cloud-based Customer Relationship Management (CRM) system to support its tourism marketing, sales, partnership, and service operations. The Request for Proposals (RFP) requires a vendor to implement a secure, scalable CRM platform with specific features including cloud-based accessibility, mobile compatibility, and content management system (CMS) integration. Key deliverables include capabilities for sales, marketing, event management, partnership management, and administrative functions. The evaluation process will be conducted by Bureau staff and Board of Commissioners, with a weighted scoring methodology: functionality (30%), DMO/tourism industry experience (25%), integration capabilities (20%), implementation and support plan (15%), and cost and value (10%). Critical dates include the proposal submission deadline of April 18, 2025, at 12:00 PM CDT, with evaluation period from April 21-23, 2025, vendor selection on April 24, 2025, contract award on May 1, 2025, and project commencement on May 2, 2025. Vendors must submit detailed cost proposals covering licensing/subscription fees, implementation, onboarding, training, documentation, optional modules, and annual support.

The Bureau encourages participation from small, minority-owned, and women-owned businesses, demonstrating a commitment to diverse vendor engagement. No specific funding amount is guaranteed, and the Bureau reserves the right to adjust the project scope and budget or terminate the procurement at any time. The RFP does not indicate the presence of an incumbent vendor or specify existing technological infrastructure that requires integration. While a precise contract value is not explicitly stated, the comprehensive nature of the CRM system procurement suggests a significant investment in technology infrastructure. Prospective vendors should be prepared to provide a robust, industry-specific CRM solution tailored to tourism destination marketing organization needs, with flexibility in pricing and implementation strategies. The Bureau's procurement approach emphasizes comprehensive functionality, industry expertise, and cost-effectiveness in selecting a CRM system vendor.