FY24 FMPP RFA_PNCorrected.pdf

OMB No. 0581‐0240

Farmers Market Promotion Program

Fiscal Year 2024 Request for Applications

Funding Opportunity Number: USDA-AMS-TM-FMPP-G-24-0010

Publication Date: February 27, 2024

Application Due Date: 11:59 PM Eastern Time on May 14, 2024

Function of the of the Work Plan table in 2024 Turnkey Marketing and Promotion Project Narrative form and the Turnkey Recruitment and Training Project Narrative form corrected.

Effective Date: 04/01/2024

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PROGRAM SOLICITATION INFORMATION

Funding Opportunity Title: Farmers Market Promotion Program

Funding Opportunity Number: USDA-AMS-TM-FMPP-G-23-0010

Announcement Type: Initial

Assistance Listing Number: 10.175

Dates: Applications must be received before 11:59 pm Eastern Time May 14, 2024, through Grants.gov.

Applications received after this deadline will not be considered for funding.

Executive Summary: The U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), requests applications for the fiscal year (FY) 2024 Farmers Market Promotion Program (FMPP). FMPP’s purpose is to support the development, coordination, and expansion of direct producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products.

AMS will competitively award grants to eligible applicants for projects that meet the purpose of this grant program.

Approximately $10.5 million is available to fund applications under this solicitation. Applicants may select from one of four project types. Capacity Building projects range from $50,000 to $250,000 and Community Development Training and Technical Assistance projects range from $100,000 to $500,000.

Two Turnkey (simplified) project types are available: Turnkey Marketing and Promotion projects and a new option for Turnkey Recruitment and Training projects. Each of the turnkey project options are available for a defined set of activities, with funding amounts ranging between $50,000 and $100,000.

Eligible entities and activities remain the same as in previous years. FMPP is a part of the Local Agriculture Market Program (LAMP).

In the FY 2023 application cycle, AMS funded 55 (31%) of the 179 applications received.

To be competitive, applications must meet all program standards, be of high quality, and include 25% matching funds, as required by legislation. All applications will undergo review according to merit and customary evaluation procedures. This announcement provides information regarding eligibility criteria for applicants and projects, details on matching fund requirements, and the forms and instructions needed to apply for an award.

Priority consideration will be given to applications that:

• Benefit underserved communities, including communities that are located in areas of concentrated poverty with limited access to fresh locally or regionally grown food; or

• Are used to carry out eligible activities under a partnership agreement as part of the AMS Regional Food Systems Partnership Program (RFSP) and have not received an FMPP award in the recent past.

AMS encourages applications that benefit smaller farms and ranches, historically underserved producers, or underserved communities. For grants intending to serve these entities, applicants should engage and involve those beneficiaries when developing projects and applications.

https://sam.gov/fal/9bf5d11cc5fc49af8dda1254e4367dcd/view http://www.grants.gov/ https://www.ams.usda.gov/services/grants/lamp https://www.ams.usda.gov/services/grants/lamp https://www.law.cornell.edu/definitions/uscode.php?width=840&height=800&iframe=true&def_id=7-USC-975639300-692244630&term_occur=999&term_src=title:7:chapter:38:subchapter:I:section:1627c https://www.nrcs.usda.gov/getting-assistance/underserved-farmers-ranchers

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USDA promotes climate-resilient landscapes and rural economic systems, including tools to support agriculture, forests, grazing lands, and rural communities. AMS encourages applicants to consider including goals and activities related to reducing and stabilizing the levels of heat-trapping greenhouse gases in the atmosphere or adapting to the already occurring climate change in their project’s design and implementation.

Stakeholder Input: AMS welcomes your comments about this Request for Applications (RFA). We will consider the comments in developing the next RFA. Email written stakeholder comments within six months of the publication date of this RFA to: AMSGrants@usda.gov. This e-mail address is intended only for receiving comments regarding this RFA and not for requesting information or forms. In your comments, please state that you are commenting on the Farmers Market Promotion Program RFA.

2024 HIGHLIGHTS AND CHANGES

• A new streamlined application type called Turnkey Recruitment and Training projects has been added. Applicants applying to this Turnkey project type may apply for funds to conduct a minimum of 3 specific activities out of 5 options listed in Section 1.3.4 . Applicants cannot add additional activities to the workplan and should use the simplified “FMPP Turnkey Recruitment and Training Project Narrative” for their application package. (This option is in addition to the Turnkey Marketing and Promotion option offered in 2023, which continues to be available for specific activities outlines in that project type.)

• Section 1.4 has been updated from “Priority areas” to “Priority considerations” to describe the statutory priorities AMS will consider when awarding grants in accordance with the Local Agriculture Market Program statutory language.

• The AMS General Terms and Conditions have been updated to reflect recent changes to the Uniform Guidance (2 CFR Part 200) and the Build America, Buy America Act preference for infrastructure projects.

APPLICATION CHECKLIST

AMS requests applicants to read the entire RFA prior to submitting their application to ensure they understand the program’s requirements. The application checklist below lists the required and conditionally required documents for an application package.

FMPP requires that all application packages include the following:

Form SF-424 – Application for Federal Assistance (Grants.gov) Form SF-424A – Budget Information for Non-Construction Programs (Grants.gov) Project Abstract (Grants.gov) Project Narrative or Turnkey Project Narrative (PDF Attachment)

Must use the required fillable PDF template.

Executive Summary supports project goals and objectives and is no more than 250 words Ensure the text does not exceed the page limit specified in Section 5.2.4 or 5.2.5 Ensure the proposal excludes unallowable costs and activities per Section 4.4.

Ensure the federal funds requested do not exceed the maximum or minimum award amount per Section 2.4.

mailto:AMSGrants@usda.gov https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyRecruitmentandTrainingProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyRecruitmentandTrainingProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FY2024_AMSGeneralTermsandConditions.pdf

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Signed Letter(s) of Verification of Matching Funds for EACH cash and/or in-kind resource (PDF or MS Word Attachment)

Signed Letter(s) of Commitment from Partner and Collaborator Organizations (PDF or MS Word Attachment)

If applicable, application packages are required to include the following documents:

Signed Letter(s) Stating Evidence of Critical Resources and Infrastructure (PDF or MS Word – Attachment)

Negotiated Indirect Cost Rate Agreement (PDF Attachment)

TIPS FOR APPLICANTS

• To do business with the Federal Government and to submit your application electronically using Grants.gov, you must o Have a Unique Entity Identifier (UEI) and a Taxpayer Identification Number (TIN);

o Be registered in SAM.gov, the Government's primary registrant database;

o Provide your UEI number and TIN on your application; and o Maintain an active SAM registration with current information throughout the application review period and, if you are awarded a grant, during the project period.

• Register in Grants.gov and submit applications early. DO NOT WAIT UNTIL THE DAY OF THE

APPLICATION DEADLINE. AMS encourages to submit your application at least two weeks before the application deadline to ensure all certifications are met.

• The applicant organization registration process may take more than four weeks to complete.

You must complete the organization registration to allow enough time to meet the required application submission deadlines. Please refer to section 5.3.1 How to Register to Apply for more information on this process.

• Thoroughly read this RFA and follow all instructions.

• Thoroughly review the AMS General Terms and Conditions to understand allowable and unallowable costs.

• Apply to the correct grant program in Grants.gov using the correct Assistance Listing number

10.175 and Funding Opportunity Number “USDA-AMS-TM-FMPP-G-24-0010”.

• Ensure you have the most recent copy of Adobe Reader installed on your computer and that it is compatible with Grants.gov software at grants.gov/applicants/adobe-software-compatibility.html.

• Limit Application File Size/ File Name Characters (50 or less).

• Avoid Special Characters in File Names ($, %, &, *, Spanish "ñ", etc.).

• When uploading attachments, click the “Add Attachments” button (do NOT use the “paperclip” icon in Adobe Reader)

• Do not password-protect your documents and make sure all tracked-changes are “accepted”.

• Input the correct UEI number on the SF-424 form cover page.

• Review the Grants.gov Applicant User and Registration Guides:

https://www.grants.gov/applicants/workspace-overview.html https://www.grants.gov/applicants/applicant-faqs.htm https://www.grants.gov/ https://sam.gov/ https://www.grants.gov/ https://www.ams.usda.gov/sites/default/files/media/FY2024_AMSGeneralTermsandConditions.pdf https://www.grants.gov/applicants/adobe-software-compatibility.html http://www.grants.gov/ https://www.grants.gov/applicants/adobe-software-compatibility.html https://www.grants.gov/applicants/adobe-software-compatibility.html https://www.grants.gov/applicants/workspace-overview.html https://www.grants.gov/applicants/applicant-faqs.htm

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TIMING TO OBTAIN AND SUBMIT GRANTS.GOV REQUIRED ELEMENTS

Required Action Timing to

Obtain/Submit AMS Deadline to receive final application and all supporting materials through Grants.Gov

May 14, 2024 – 11:59 p.m. Eastern Time

Obtaining Your Organization’s UEI Number (if you do not already have one) 7-10 business days

Establishing an Active SAM.gov Account (if you do not already have one) 7-10 business days

Obtaining a TIN/EIN (if you do not already have one) Up to 2 weeks

Creating your Grants.gov profile and registering your Authorized Organizational Representative (AOR) authorization

Up to 2 weeks

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TABLE OF CONTENTS

1.0 Funding Opportunity Description

1.1 Legislative Authority

1.2 Purpose

1.3 Project Types

1.4 Priority Consideration

2.0 Award Information

2.1 Type of Federal Assistance

2.2 Type of Applications

2.3 Available Funding

2.4 Federal Award Period Duration and Size

3.0 Eligibility Information

3.1 Eligible Applicants

3.2 Partners and Collaborators

3.3 Limit on Number of awards

4.0 Funding Considerations

4.1 Cost Sharing and Matching

4.2 Indirect Costs

4.3 Subawards

4.4 allowable and unallowable costs and activities

4.5 coordinator meeting travel

5.0 Application and Submission Information

5.1 Electronic Application Package

5.2 Content and Form of Application Submission

5.3 Application Submission and Receipt Procedures and Requirements

5.4 Application Submission Requirements

5.5 Submission Date and Time

5.6 Intergovernmental Review

6.0 Application Review Information

6.1 Project Evaluation Criteria

6.2 Review and Selection Process

7.0 Award Administration information

7.1 Award Notices

7.2 Unsuccessful Applicants

7.3 Administrative and National Policy Requirements

7.4 Reporting Requirements

7.5 Acknowledgement of USDA support

8.0 Agency Contacts

8.1 Programmatic Questions

8.2 Available Resources

8.3 Address

8.4 Grants.Gov Questions

9.0 Other Information

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9.1 Definitions

9.2 Equal Opportunity Statement

9.3 Freedom of Information Act Requests

9.4 Paperwork Reduction

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1.0 FUNDING OPPORTUNITY DESCRIPTION

1.1 LEGISLATIVE AUTHORITY

The Local Agriculture Market Program (LAMP) is authorized by subtitle A of the Agricultural Marketing Act of 1946 (7 U.S.C. § 1627c), as amended. LAMP supports the development, coordination, and expansion of direct producer-to-consumer marketing, local and regional food markets and enterprises, and value-added agricultural products. The primary goals are to:

• Connect and cultivate regional food economies through public-private partnerships;

• Support the development of business plans, feasibility studies, and strategies for value-added agricultural products and local and regional food system infrastructure;

• Strengthen capacity and regional food system development through community collaboration and expansion of mid-tier value chains;

• Improve income and economic opportunities for producers and food businesses through job creation; and

• Simplify the application and the reporting processes for the grants administered under the

Program.

The Farmers Market Promotion Program (FMPP), the Local Food Promotion Program (LFPP), the Value- Added Producer Grants (VAPG) Program and the Regional Food Partnership Program (RFSP) are implemented under LAMP. FMPP, LFPP and RSFP are administered by AMS and VAPG is administered by the Rural Business-Cooperative Service under Rural Development (RD). This RFA is for FMPP.

1.2 PURPOSE

FMPP funds projects that develop, coordinate, and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products. The program focuses on:

• Supporting and promoting domestic direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant, and direct producer-to-institutional marketing) marketing such as farmers markets, roadside stands, agritourism activities, community-supported agriculture (CSA) programs, or online sales;

• Encouraging the development of value-added agricultural products;

• Developing marketing strategies for producers of local food and value-added products;

• Facilitating regional food chain coordination development;

• Promoting new business opportunities and marketing strategies to reduce on-farm food waste;

• Responding to changing technology needs in direct producer-to-consumer marketing; and

• Covering expenses related to costs incurred in obtaining food safety certification and improvements to food safety practices and equipment.

https://uscode.house.gov/view.xhtml?req=7+U.S.C.+%EF%BF%BD+1627c&f=treesort&fq=true&num=0&hl=true&edition=prelim&granuleId=USC-prelim-title7-section1627c

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1.3 PROJECT TYPES

FMPP offers four project types: Capacity Building (CB), Community Development Training and Technical Assistance (CTA), Turnkey Marketing and Promotion, and Turnkey Recruitment and Training.

Each application must select only one project type.

Project Type Capacity Building

Community Development Training and

Technical Assistance (CTA)

Turnkey Marketing and Promotion

Turnkey Recruitment and

Training

Funding Range $50,000 - $250,000 $100,000 - $500,000 $50,000 - $100,000 $50,000 - $100,000

Duration (months)

36 36 24 24

Description Supports the development of long-term organizational capacity of direct producer-to-consumer markets and improve and expand existing markets.

Support outreach, training and technical assistance to farm and ranch operations serving local markets.

Support marketing and promotion activities through a set of 5 pre-defined activities.

Support vendor and producer recruitment and training activities through a set of 5 pre-defined activities.

Key Considerations

Capacity Building projects should demonstrate a clear benefit to local farmers and ranchers through support of direct market channels.

CTA projects are conducted by established organizations.

CTA projects should engage a diverse set of local and regional foods stakeholders, including farmers and ranchers.

Simplified application.

Projects conduct a minimum of 3 and a maximum of 5 specific activities.

Simplified application.

Projects conduct a minimum of 3 and a maximum of 5 specific activities.

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1.3.1 CAPACITY BUILDING

Capacity Building projects range from $50,000 to $250,000 to be used within 36 months (3 years).

Capacity Building projects are intended to build long-term organizational capacity to develop, coordinate, and expand direct producer-to-consumer market opportunities. Capacity Building projects should demonstrate a direct benefit to farm and ranch operations serving local markets (including historically underserved producers such as beginning, socially disadvantaged, and veteran farmers and ranchers and/or underserved communities) and maximize the involvement of farmers, ranchers, and community organizations. Projects can include, but are not limited to:

• Developing tools, techniques or practices that can be adopted or replicated by local agriculture markets, including those that provide direct financial support to a network of markets, or other relevant organizations.

• Market analysis and strategic planning for a direct producer-to-consumer market opportunity.

• Local farmer, rancher, or market manager startup training and education. This may include but is not limited to, educating vendors about the eligibility requirements and the process for participating in or applying to accept SNAP, WIC, Senior Farmers Market Nutrition program benefits, or other (state or local or nonprofit) benefit programs at farmers markets.

• Farmer’s market, roadside stand, CSA, agritourism or online sales activity startup, operation and/or expansion.

• Recruitment, outreach and retention of historically underserved farmers and ranchers in support of direct producer-to-consumer markets.

• Recruitment, outreach, and retention of new and existing consumers in support of direct producer-to-consumer markets.

1.3.2 COMMUNITY DEVELOPMENT TRAINING AND TECHNICAL ASSISTANCE (CTA

PROJECTS)

Community Development Training and Technical Assistance (CTA) projects range from $100,000 to $500,000 to be used within 36 months (3 years). CTA projects are intended to provide outreach, training, and technical assistance to farm and ranch operations serving local markets to develop, coordinate and expand direct producer-to-consumer market opportunities. CTA projects should engage a diverse set of local and regional food stakeholders, including historically underserved farmers and ranchers, to illustrate a substantive effect on the local and regional food system. Projects can include, but are not limited to:

• Developing and disseminating tools, techniques, or practices that can be adopted or replicated by local agriculture markets.

• Conducting statewide or regional training for farmers, ranchers, or farmers market managers to help them develop or maintain their own direct producer-to-consumer enterprise.

• Assisting farmers and ranchers in advertising and promoting their locally and regionally produced agricultural products, including value-added products, through training and technical assistance.

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• As part of a marketing and promotion project, promoting that a market accepts SNAP or other public benefits (such as WIC and Senior Farmers Market Nutrition Program) to customers and how customers can use those programs at the market or with individual vendors.

• Establishing or expanding producer-to-consumer networks and organizations on a state, regional, or national level, which includes efforts to develop sourcing channels using direct producer-to-consumer market opportunities with corporate, non-profit, and institutional buyers.

• Providing technical support for small- and mid-sized producers to become compliant with regulatory and buyer specifications and standards to increase their direct market opportunities.

1.3.3 TURNKEY MARKETING AND PROMOTION

The Turnkey Marketing and Promotion option range from $50,000 to $100,000 to be used within 24 months (2 years). The Turnkey Marketing and Promotion option offers a streamlined application for common FMPP marketing and promotion activities. Those applying to the Turnkey Marketing and Promotion option agree to conduct specific activities that support the marketing and promotion of direct producer-to-consumer market opportunities for local and regional foods. Applicants must select a minimum of 3 and maximum of 5 pre-defined activities listed below. Applicants may not propose other activities under this project type. Doing so may disqualify the application from consideration.

• Identify and analyze new or improved market opportunities.

• Develop or revise a marketing plan.

• Design or purchase marketing and promotion media.

• Implement a marketing plan.

• Evaluate marketing and promotion activities.

Applicants who would otherwise choose Capacity Building or Community Development Training and Technical Assistance project types may apply under the Turnkey track, if they focus on marketing and promotion and meet all other Turnkey requirements, including the lower funding maximum.

Applicants to the Turnkey project type must use the simplified “FMPP Turnkey Marketing and Promotion Project Narrative Form”. More information is provided in section 5.2.5.

1.3.4 TURNKEY RECRUITMENT AND TRAINING

The Turnkey Recruitment and Training option range from $50,000 to $100,000 to be used within 24 months (2 years). The Turnkey Recruitment and Training option offers a streamlined application for common FMPP recruitment and training activities for local and regional food system stakeholders.

Turnkey applications must clearly demonstrate benefits to farmers and ranchers. Those applying to the Turnkey Recruitment and Training track agree to conduct specific activities that support the development or delivery of vendor and producer recruitment strategies, as well as training opportunities. Applicants must select a minimum of 3 and maximum of 5, pre-defined activities listed below. Applicants may not propose other activities under this project type. Doing so may disqualify the application from consideration.

https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyMarketingandPromotionProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyMarketingandPromotionProjectNarrative.pdf

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• Identify and analyze new or improved strategies for vendor and producer recruitment, training, or both.

• Develop or revise strategies or plans for vendor and producer recruitment, training, or both.

• Design materials for vendor and producer recruitment, training, or both.

• Implement plans for vendor and producer recruitment, training, or both.

• Evaluate outcomes related to vendor and producer recruitment, training, or both.

Applicants who would otherwise choose Capacity Building or Community Development Training and Technical Assistance project types may apply using the Turnkey option, if they focus on recruitment or training for vendors and producers and meet all other Turnkey requirements, such as the lower funding maximum.

Applicants to the Turnkey project type must use the simplified “FMPP Turnkey Recruitment and Training Project Narrative Form”. More information is provided in Section 5.2.5.

1.3.5 PROJECTS/ACTIVITIES NOT ELIGIBLE FOR FUNDING

Projects are not eligible for consideration if the proposed activities:

• Are not focused on direct producer-to-consumer marketing.

• Are for agricultural production, including crop production and the purchase of farm equipment, tools, materials, supplies and other related costs (section 4.4.)

• Include training or other activities related to agricultural production, including harvesting, crop rotation, and planting techniques.

• Benefit only one agricultural producer, vendor, or individual. Applicants must collaborate with others to benefit the larger community.

• Propose to purchase land, or for construction of a building or structure.

• Intend to register, train, and/or educate customers on Food Assistance Programs (such as SNAP, WIC, etc.), other than providing information about how they can use those benefits at the market.

• Depend upon the completion of another project or the receipt of another grant.

• Include legal fees and other costs associated with establishing a business or organization.

• Duplicate activities in a project that has received funding from another Federal award program, including the Local Food Promotion Program.

For additional information on allowable and unallowable activities, please refer to the AMS General Terms and Conditions as well as the Frequently Asked Questions (FAQ). Applicants that have questions concerning the allowability of costs after reviewing these documents should contact AMS staff using the contact information listed under 8.0 Agency Contacts.

https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyRecruitmentandTrainingProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyRecruitmentandTrainingProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FY2024_AMSGeneralTermsandConditions.pdf https://gcc02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ams.usda.gov%2Fsites%2Fdefault%2Ffiles%2Fmedia%2FFMLFPPFAQs.pdf&data=04%7C01%7C%7C7163625c249843dafd3408d9faf7797e%7Ced5b36e701ee4ebc867ee03cfa0d4697%7C0%7C0%7C637816763065785377%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=GbqaY7m62PtF3ZtkC3VnwXWY1qPplq2RWm8DYt6cNj0%3D&reserved=0

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1.4 PRIORITY CONSIDERATION

AMS will prioritize applications that:

• Benefit underserved communities, including communities that are located in areas of concentrated poverty with limited access to fresh locally or regionally grown food, which AMS has determined to mean the application is for a project located in a low income/low food access (LI/LA) census tract (as defined below), or

• Are used to carry out eligible activities under a partnership agreement in a Regional Food Systems Partnership project (refer to section 3.3.2) and have not received a FMPP award within the past five (5) years.

To qualify for LI/LA priority consideration, the project’s implementation address must be in a LI/LA census tract, as defined by the one of the four major layers on the ERS Food Access Research Atlas.

“Implementation address” refers to the street address or census tract location within the targeted community where the applicant plans to conduct or deliver approved project activities.

The applicant must provide its census tract(s) for at least one LI/LA address (priority area). If your organization or business is located in and/or primarily serves at least one LI/LA community, your application will be considered under this priority area.

Applicants are not required to meet these priorities to be eligible to apply or receive grant funds. AMS will review and apply priority consideration, based on applicant narrative responses, during its administrative review process (see section 6.2).

2.0 AWARD INFORMATION

2.1 TYPE OF FEDERAL ASSISTANCE

AMS will use a Grant Agreement to provide the Federal award to successful applicants.

2.2 TYPE OF APPLICATIONS

New application. All new applications will be reviewed competitively using the selection process and evaluation criteria described in section 6.0.

2.3 AVAILABLE FUNDING

AMS anticipates approximately $10.5 million will be available in FY 2024 for FMPP projects. The availability and level of funding may be contingent on Federal appropriations actions.

2.4 FEDERAL AWARD PERIOD DURATION AND SIZE

AMS expects applicants to complete their projects within the required performance period. It is acceptable to complete a project before the scheduled performance period end date. However, AMS encourages applicants to take the full grant period to allow ample time to complete projects. The applicant must indicate the start date and end date on Block 17 of the SF-424 “Application for Federal Assistance”. Required project start dates and completion dates are provided below.

https://www.ers.usda.gov/data-products/food-access-research-atlas/go-to-the-atlas/

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Award size varies by project type. Applicants must not request less than the minimum or more than the maximum award amounts. Applicants must justify the requested funding amounts within the appropriate project narrative sections.

Project Type Duration (Months) Start Date End Date Minimum

Award Maximum

Award

Turnkey Projects

(Both Types) 24 September 30, 2024 September 29, 2026 $50,000 $100,000

Capacity Building 36 September 30, 2024 September 29, 2027 $50,000 $250,000

Community Development Training and

Technical Assistance

36 September 30, 2024 September 29, 2027 $100,000 $500,000

3.0 ELIGIBILITY INFORMATION

3.1 ELIGIBLE APPLICANTS

All applicants must be domestic entities owned, operated, and located within the 50 United States, the District of Columbia, the Commonwealth of Puerto Rico, the United States Virgin Islands, Guam, American Samoa, and the Commonwealth of the Northern Mariana Islands, or Tribal Governments.

Eligible applicants include:

Entity Type Description

Agricultural Businesses or Cooperatives

Businesses or member-owned entities that provide, hold, deliver, transport, offer, or sell agricultural products or services for member benefit as well as the organization or other business that they represent.

Producer Networks or Association

Producer group- or member-owned organizations or businesses that provide, offer, or sell agricultural products or services through a common distribution system for the mutual member benefit as well as organizations or other businesses that assist, represent, or serve producers or producer networks.

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Entity Type Description

CSA Networks or Associations Formal groups of farms that work collectively to offer consumers regular shares (usually weekly) of locally grown farm products during one or more harvest season(s) often on a subscription or membership basis. This includes organizations or other businesses that assist, serve, or represent CSAs or CSA networks.

Customers have access to a selected share or range of farm products offered by the group of farmers based on partial or total advance payment of a subscription or membership fee.

Food Council Food policy council or food and farm system network that represents multiple organizations that addresses food and farm-related issues and needs within city, county, State, Tribal region, multicounty region, or other regions.

Local Governments Any unit of government within a State, including a county; borough;

municipality; city; town; township; parish; local public authority, including any public housing agency under the United States Housing Act of 1937 (50 Stat. 888 (Pub. L. No. 75—412); special district; school district; intrastate district; council of governments, whether or not incorporated as a nonprofit corporation under State law; and any other agency or instrumentality of a multi-state, regional, or intra-state or local government.

Nonprofit Corporations Any organization or institution, including nonprofits with State or IRS 501 (c) status and accredited institutions of higher education, where no part of the organization’s or institution’s net earnings inure to the benefit of any private shareholder or individual.

Public Benefit Corporations Corporations organized to construct or operate a public improvement, the profits from which inure to the benefit of one or more State or to the people therein.

Economic Development Corporations

Organizations whose missions are to improve, maintain, develop, and/or market or promote a specific geographic area.

Regional Farmers Market Authorities

Entities that establish and enforce regional, State, or county policies and jurisdiction over State, regional, or county farmers markets. State agencies are eligible if their State’s regulatory statutes identify the specific State agency as a regional farmers market authority.

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Entity Type Description

Tribal Governments Governing bodies or governmental agencies of any Indian tribe, band, nation, or other organized group or community (including any native village as defined in Section 3 of the Alaska Native Claims Settlement Act, 85 Stat. 688 (43 U.S.C. § 1602)) certified by the Secretary of the Interior as eligible for the special programs and services provided through the Bureau of Indian Affairs.

3.2 PARTNERS AND COLLABORATORS

Engagement with partners and collaborators strengthens FMPP projects. Partners and collaborators may come from private or public, for-profit or nonprofit entities.

• A partner is in a relationship involving close cooperation with the applicant and shares responsibilities in the management of the project.

• A collaborator is a person or an organization unaffiliated with the applicant that cooperates with the applicant in the conduct of the project and is not immediately connected to the management of the project.

Only the applicant must meet the eligibility requirements. Project partners and collaborators do not need to meet the eligibility requirements provided in section 3.1.

The applicant may subcontract or subaward with partners and collaborators (section 5.2.7) or may engage with them without funding. For instance, a project may have partners or collaborators who have their own funding or who are contributing to the project financially, such as by providing a cash or in-kind match. Regardless of whether there is a financial subcontract or subaward relationship, applications must show evidence of existing community or industry engagement.

Applications should demonstrate a commitment to engage potential project beneficiaries as active participants.

3.3 LIMIT ON NUMBER OF AWARDS

Applicants may submit multiple project proposals to FMPP. However, applicants may only receive one FMPP award. This means that an applicant may be awarded one Capacity Building OR one Community Development Training and Technical Assistance OR one Turnkey grant, but not any combination of the above, during this fiscal year.

Applicants with an active FMPP award must submit all required close-out documentation by the application due date listed in section 5.5 Submission Date and Time for their application to be eligible to be considered for review. Please refer to AMS General Award Terms and Conditions, available on the “How to Administer the Awards” webpage, for close-out instructions. Applicants must close out all active FMPP awards to be eligible to apply for a new FMPP award. For example, a Capacity Building award recipient must close out that award prior to applying for a Community Development Training and Technical Assistance award.

http://uscode.house.gov/view.xhtml?req=(title:43%20section:1602%20edition:prelim)%20OR%20(granuleid:USC-prelim-title43-section1602)&f=treesort&edition=prelim&num=0&jumpTo=true https://www.ams.usda.gov/services/grants/fmpp/administer

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3.3.1 FISCAL SPONSORS/AGENTS

Eligible applicants may use fiscal sponsors/agents in their effort to attain and administer a grant award.

Such applicants seeking to implement a project may:

• Apply directly to AMS through Grants.gov and request to use funds to establish a contractual relationship with a fiscal sponsor/agent to perform administrative or financial functions on behalf of the applicant; or

• Use a fiscal sponsor/agent to apply for an award on behalf of the implementing organization. By doing so, the sponsor/agent accepts all financial and legal liabilities for that grant recipient’s grant award at the time the agreement is signed. Fiscal sponsors/agents would submit the application as the applicant organization, and the Authorized Organizational Representative (AOR) responsible for all grant decisions and activities, including but not limited to implementation, subcontracts, and reporting to AMS. The AOR would be an employee of the fiscal sponsor/agent. Fiscal sponsors/agents are bound by the same requirements mentioned in this RFA as other applicant organizations, including the limit on applications.

An applicant organization cannot accept an award and later transfer the award to another organization (including a fiscal sponsor/agent).

3.3.2 REGIONAL FOOD SYSTEM PARTNERSHIPS (RFSP) RECIPIENT APPLICANTS

In accordance with the LAMP legislation, current RFSP grant recipients may apply for an FMPP or LFPP grant on behalf of requesting producers and/or eligible entities (as listed in the Regional Food System Partnerships (RFSP) RFA). Active RFSP recipients are eligible to receive more than one FMPP or LFPP project within an award cycle to allow them to apply on behalf of those entities.

Active RFSP recipients applying to FMPP on behalf of their eligible partnerships should indicate on the “FMPP Project Narrative” or “FMPP Turnkey Marketing and Promotion Project Narrative” or “FMPP Turnkey Recruitment and Training Project Narrative” that they are a current RFSP recipient. They must meet all program requirements and undergo competitive peer review as do all other FMPP applicants.

Refer to section 5.2 for more information.

If selected for funding, active RFSP recipients signing the grant agreement as the AOR on behalf of their producers and eligible entities accept all financial and legal liabilities for that grant recipient’s award at the time the agreement is signed. In addition, they are responsible for all decisions and project activities related to the grant agreement, and accountable for meeting Federal statutory requirements, regulatory requirements, and the terms and conditions of the award. An applicant organization, including RFSP recipient applicants, cannot accept an award and later transfer the award to another organization (including the producer or eligible entity associated with the active RFSP grant).

Alternatively, RFSP recipients wanting to solely provide technical assistance or administrative support to producers and/or eligible entities applying to FMPP, but not serve as the AOR, may provide that directly with no formalized agreement and the eligible entities or producers may apply directly (noting that the project must benefit more than one producer). They could also choose to pursue the contractual relationship mentioned in section 3.3.1 Fiscal Sponsor/Agents.

https://uscode.house.gov/view.xhtml?req=7+U.S.C.+%EF%BF%BD+1627c&f=treesort&fq=true&num=0&hl=true&edition=prelim&granuleId=USC-prelim-title7-section1627c https://www.ams.usda.gov/services/grants/rfsp/apply https://www.ams.usda.gov/services/grants/rfsp/apply https://www.ams.usda.gov/sites/default/files/media/FMLFPPProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyMarketingandPromotionProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyRecruitmentandTrainingProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyRecruitmentandTrainingProjectNarrative.pdf

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4.0 FUNDING CONSIDERATIONS

4.1 COST SHARING AND MATCHING

This funding opportunity requires matching funds from non-Federal sources in the form of cash and/or in-kind contributions equal to 25 percent of the amount of Federal funds being requested. There is no competitive advantage for an applicant to provide a cost share or match that exceeds the required amount. If the project is selected for funding, any exceeding amount will be considered voluntary and must be documented and secured at the time an applicant is recommended for the award.

Cost sharing or the required match must be in the form of allowable direct or indirect costs. Refer to 2 CFR § 200.306 for additional Federal requirements and definitions, including the basis for determining the value of cash and in-kind contributions.

Cash match contributions are generally defined as an actual cash contribution (not the ‘value’ of someone’s time/effort) from the applicant’s general revenue/reserves/savings/line of credit, or 3rd-party partner(s), or other non-Federal grants. The applicant must be able to track and show the source of the match funding and that the funding source was dedicated entirely to the grant project and produce records to that effect (for example, taking the cash match in your accounting system, or from your partner, and placing it into a special ‘grant project’ account).

In-kind contributions are generally defined, when used as a cost share or match for a grant, as the value of goods or services provided by a third party for the benefit of the grant program, where no funds transferred hands. For example, a partner, such as a tribal community member, may volunteer their professional expertise as a match contribution to the project as described in 2 CFR § 200.306(e).

Match contributions (either cash or in-kind) cannot be used for FMPP if they are already being used toward satisfying a match requirement under any other Federal grant agreement to which the applicant is a party.

All matching contributions must be committed or secured at the time an applicant is recommend for an award. An award will not be issued unless all matching funds over the life of the grant are secured.

Additional anticipated matching funds not in place by the time the project commences cannot be counted toward the matching requirement.

Applicants must indicate the total amount of match and how it will specifically align with their requested funding when completing the fiscal plan and resources section of the “FMPP Project Narrative” or "FMPP Turnkey Marketing and Promotion Project Narrative" or “FMPP Turnkey Recruitment and Training Project Narrative”. Additionally, applicants must submit signed letters or other documentation verifying the match for EACH cash and/or in-kind resource. Refer to section 5.2.6 Matching Funds and Letters of Verification for more information.

Indirect costs may count toward non-Federal match. Refer to section 4.2.1 “Using Indirect Costs for Cost Sharing or Matching” for more information.

Applicants cannot use program income (as defined in 2 CFR § 200.1) or any other Federal funds as a match or cost share.

https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200/subpart-D/section-200.306 https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200/subpart-D/section-200.306 https://www.ecfr.gov/current/title-2/part-200/section-200.306#p-200.306(e) https://www.ams.usda.gov/sites/default/files/media/FMLFPPProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyMarketingandPromotionProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyRecruitmentandTrainingProjectNarrative.pdf https://www.ams.usda.gov/sites/default/files/media/FMLFPPTurnkeyRecruitmentandTrainingProjectNarrative.pdf https://www.ecfr.gov/current/title-2/part-200/section-200.1#p-200.1(Program%20income)

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4.2 INDIRECT COSTS

Indirect costs (also known as “facilities and administrative costs”—defined at 2 CFR § 200.1) are those costs incurred for a common or joint purpose benefitting more than one cost objective, and not readily assignable to the cost objectives specifically benefitted, without effort disproportionate to the results achieved.

In accordance with 2 CFR § 200.414 (f), any non-Federal entity that does not have a current negotiated (including provisional) indirect cost rate, except State and Local Government and Indian Tribe Indirect Cost Proposals, may elect to charge a de minimis rate of 10 percent of modified total direct costs (MTDC). The de minimis rate does not require documentation to justify its use and may be used indefinitely. As described in 2 CFR § 200.403, costs must be consistently charged as either direct or indirect costs, and may not be double charged or inconsistently charged as both. Once elected, this methodology must be used consistently for all Federal awards until a recipient chooses to negotiate for a rate, which the recipient may apply to do at any time.

All applicants who elect to charge a de minimis rate must use the MTDC as the base. MTDC are defined in 2 CFR § 200.1 as all direct salaries and wages, applicable fringe benefits, materials and supplies, services, travel, and up to the first $25,000 of each subaward (regardless of the period of performance of the subawards under the award). MTDCs exclude equipment, capital expenditures, charges for patient care, rental costs, tuition remission, scholarships and fellowships, participant support costs, and the portion of each subaward in excess of $25,000. Other items may be excluded only when necessary to avoid a serious inequity in the distribution of indirect costs, and with the approval of the cognizant agency for indirect costs.

If an applicant has a negotiated indirect cost rate approved by its cognizant agency, the applicant must submit a copy of its approved Negotiated Indirect Cost Rate Agreement (NICRA) with its application.

Entities that would like to negotiate an indirect cost rate must contact their cognizant agency. For assignments of cognizant agencies, see 2 CFR § 200.1.

4.2.1 USING INDIRECT COSTS FOR COST SHARING OR MATCHING

The maximum indirect costs allowed for a project may be included under the Federal portion of the project budget or, alternatively, may be offered as an in-kind matching contribution if no indirect costs are requested on the Federal portion of the budget. For example, if a proposed project’s maximum allowable indirect costs are $8,000, the applicant may include $8,000 on the Federal portion of the budget or $8,000 as a matching in-kind contribution, but not both.

The applicant may split the indirect cost allocation between the Federal and non-Federal portions of the budget only if the total amount of indirect costs does not exceed the maximum indirect costs allowed.

Alternatively, the recipient may request any other combination that, when combined, does not exceed the maximum indirect costs allowable. Refer to 2 CFR §200.413 and §200.414 for additional information on determining if costs charged to the award are direct or indirect.

https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200#200.1 https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200/subpart-E/subject-group-ECFRd93f2a98b1f6455/section-200.414 https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200#200.403 https://www.ecfr.gov/current/title-2/part-200#p-200.1(Modified%20Total%20Direct%20Cost%20(MTDC)) https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200#200.1 https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200/subpart-E/subject-group-ECFRd93f2a98b1f6455/section-200.413 https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200/subpart-E/subject-group-ECFRd93f2a98b1f6455/section-200.414

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4.3 SUBAWARDS

The applicant is expected to perform most of the work of the project. However, the applicant may subaward or subcontract with partners, collaborators, or other parties that provide additional knowledge, expertise, or resources for the purposes of the proposed project that are not otherwise available within the applicant organization. Applicants may subaward to smaller organizations to support underserved communities or producers. In all subaward or subcontract scenarios, the primary applicant will maintain the oversight and reporting responsibility as the AOR. See section 3.3.1 Fiscal Sponsors. Using grant funds to competitively “re-grant” funds in mini-grant programs or to activities that are not central to the purpose of the project or for unknown costs is unallowable.

4.4 ALLOWABLE AND UNALLOWABLE COSTS AND ACTIVITIES

All AMS awards are subject to the terms and conditions, cost principles, and other considerations described in the AMS General Terms and Conditions.

Applicants that have questions concerning the allowability of costs after reviewing this document should contact AMS staff using the contact information listed under 8.0 Agency Contacts.

4.5 COORDINATOR MEETING TRAVEL

Recipients are expected to attend an AMS sponsored grant management meetings during the project’s period of performance. The proposed budget must include travel funds for an individual identified in the Key Staff section of the Project Narrative. In addition, the application may include travel costs for a second staff member.

Estimate the cost of travel including flight, hotel, per diem, ground transportation to a major city for 3-day, 2-night stay. For previous year, an example of this estimate can be around $1,700 per individual.

Location and dates are to be determined with possibility of a virtual conference. If the conference is performed virtually, recipients will be able to reallocate those funds to another allowable activity.

5.0 APPLICATION AND SUBMISSION INFORMATION

5.1 ELECTRONIC APPLICATION PACKAGE

Applicants MUST apply to this RFA electronically via Grants.gov. No other submission method is accepted. AMS urge applicants to submit early to the Grants.gov system. For an overview of the Grants.gov application process see, Grants.gov’s How to Apply for Grants webpage. This RFA contains the information needed to obtain and complete the required application forms and AMS-specific attachments. More information about applying through Grants.gov can be found in section 5.3.

Applicants can find the opportunity under either the Assistance Listing number “10.175,” or the FMPP Funding Opportunity Number “USDA-AMS-TM-FMPP-G-24-0010”.

https://www.grants.gov/applicants/grant-applications/how-to-apply-for-grants

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5.2 CONTENT AND FORM OF APPLICATION SUBMISSION

5.2.1 SF-424 APPLICATION FOR FEDERAL ASSISTANCE

Required. Form SF-424 is available via the opportunity at Grants.gov. Most information blocks on the required form are either self-explanatory or explained in the instructions. However, applicants must use the following supplemental instructions associated with specific blocks on form SF-424.

Block Instructions 1 - Type of Submission Select Application 2 - Type of Application Select New 4 through 7 Not required 8.c -…