U. S. Ingredient HRI demonstration and B2B

The U.S. Department of State, US Embassy Bogota seeks design and execution of a U.S. ingredient demonstration and B2B trade event for hotel, restaurant, and catering (HRI) representatives in Medellin, with proposals due August 27, 2026 and questions due August 19, 2026. No set-aside applies. The Government intends to award to the lowest priced technically acceptable offer and may award based on initial offer without discussion.

Place of performance is Medellin, Colombia, between September 1 and December 31, 2026. The contractor must execute two consecutive activities on the same day: a masterclass training 40 HRI purchasing decision-makers on U.S. food products, and a trade showcase connecting five USDA cooperators/exhibitors with 40 HRI representatives. The masterclass requires venue setup with 3x2 meter screen and sound system, subject matter expert presenter, promotional materials, product sample logistics, online registration, and interactive engagement tools. The trade showcase requires 12 exhibition tables, background music, promotional materials, cold chain management, and engagement platforms. A third action requires delivery of a final report in Spanish and English within 10 days, including project impact assessment, minimum 20 qualified commercial leads, attendee database in Excel, email templates, meeting summaries, digital coverage with photo/video and subtitles, and five social media posts.

The NAICS code is 561920, Convention and Trade Show Organizers. Evaluation factors include prior experience with U.S. agricultural stakeholders, established business credentials, bilingual Spanish-English point of contact, contracts exceeding USD $10,000, local business licenses, adequate personnel and resources, three client references, and proposed HRI recruitment methodology. Colombian vendors must submit prices in Colombian Pesos DDP; U.S. vendors may submit in USD DDP to the Embassy warehouse. Payment terms are EFT net 30 days. Offers must remain valid for three months. All intellectual property rights transfer to USDA/FAS Bogota. The contractor must ensure minimum 80 percent attendance, 80 percent survey response rate, and 70 percent satisfaction rating.