The MaxPrep's Program Service's main purpose is to obtain leads, engagements, and impressions.

This is a REQUEST FOR INFORMATION and SOURCES SOUGHT synopsis for 8(a) Vendors ONLY. This synopsis shall not be construed as a commitment by the Government and is not a solicitation. This notice is to assist the National Guard Bureau (NGB) Army National Guard (ARNG) in determining potential 8(a) Vendors sources and request industry information to enable the Government to provide a better solicitation via a Request for Proposal (RFP) for the MaxPreps Program Services (MaxPreps). The Government will NOT accept proposals in response to this market research, nor does the Government intend to issue a contract on the basis of this request or otherwise pay for the information solicited.

The Government has provided a PWS to request information from 8(a) Vendors marketing/ advertising agencies. The MaxPreps contract is currently in the 8(a) Program under W9133L-14-C-0065. We are seeking information such as: (1) what could be potential cost savings; (2) are any tasks not understandable; (3) what media venues/events/sites could be use to enhance the Government's reach within the scope of work of the PWS; (4) what pricing information should the Government consider prior to solicitation; (5) any lead generation best practices, tools (i.e. on-site lead capture devises that are encrypted), and oversight issues should be considered; and (6) any rough estimates the government should consider as a good market value for the Performance Matrix.

For purposes of the Sources Sought, the NGB is seeking potential 8(a) Vendors companies ONLY that can provide the work objectives describe in the attached PWS as the PRIME. Please do NOT contact the Government stating your interest in being a Sub-Contractor, as such inquiries will be immediately discarded.

All parties interested in this requirement can contact, via EMAIL ONLY, the Contract Specialist Mr. Aaron Skinner, at aaron.d.skinner.civ@mail.mil. Also, please submit any questions, as the Government will provide relevant answers via FEDBIZOPPS (not all questions may be answered).

The Government intends to award a one-year base contract, with two-option periods (for a total of three years). The Standard Industrial Classification Code (SIC) is 7310 Services-Advertising, the North American Industry Classification Systems (NAICS) code is 541810 Advertising Agencies, and the Product Service Codes (PSCs) is R701 Advertising Services.

Responses should include the following information:
1. Offerors name, addresses, point of contact, telephone number and e-mail address.
2. Offerors business size to include designation as Service Disabled Veteran-Owned Small Business (SDVOSB), HUBZone, Women-Owned Small Business, 8(a), etc.
3. Capability Statement. The capability statement should contain pertinent and specific information addressing the following areas:
(1) DUNS Number;
(2) Expertise in providing marketing services for national-reaching contracts similar to the scale of an estimated under $2.5 Million a year. The capability statement should show expertise in providing events and how many events were done.


Capability Statements are limited to 8 Pages and must be received no later than 1:00 P.M. on March 20, 2015 via E-MAIL ONLY. Any costs incurred as a result of this announcement shall be borne by the interested Contractor and will not be charged to the Government for reimbursement.