Strategic Communications-Blue Campaign
Closed Pre-Solicitation Posted
- Solicitation number
- 70CMSD24I00000001
- Agency
-
Immigration and Customs Enforcement
Department of Homeland Security
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- Place of performance
- Washington, District of Columbia 20536, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of Homeland Security's (DHS) Center for Countering Human Trafficking (CCHT), led by U.S. Immigration and Customs Enforcement (ICE) Homeland Security Investigations (HSI), is seeking support for strategic communications and public awareness campaigns related to combating human trafficking and forced labor. The contract will require the development and delivery of standardized DHS human trafficking training resources, the operation of the Blue Campaign's nationwide public awareness efforts, and the coordination of CCHT's external and internal engagement, communications, training, and events. The contractor will be expected to provide services such as strategic planning, product design, partnership development, website/social media management, creative development, research/testing, and order-level materials. The period of performance is 60 months from September 30, 2024 through September 29, 2029, with an option for additional 12-month periods.
The acquisition is not set-aside, and the Government is considering NAICS code 541810 - Advertising Agencies as the appropriate classification. The results of this Request for Information (RFI) may be used to inform the acquisition strategy for a future solicitation, but the Government is not obligated to issue a solicitation or contract as a result. Responses to the RFI are due by July 23, 2024, and the Government has not provided any information about potential incumbent contractors or award values.
Notice text
Strategic Communications-Blue Campaign
Scope: The purpose of this requirement is to obtain support to generate and implement strategic plans, educational and instructional product design and development, partnership approaches, and technical requirements for CCHT. The requirement shall consist of a collection of services designed to develop and implement educational awareness training and tools. The Contractor shall have the ability to effectively measure efficacy for the CCHT. It is imperative to the success of the program that outcome measures be built into each marketing outreach and awareness tactic to demonstrate the viability of each approach.
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