70CMSD24I00000001_ Strategic Communications Request for Information.pdf

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Department of Homeland Security (DHS) United States Immigration and Customs Enforcement (ICE)

THIS IS A REQUEST FOR INFORMATION (RFI) - 70CMSD24I00000001

Strategic Communications

General Information:

Document Type: Request for Information (RFI) RFI No.: 70CMSD24I00000001 Description: Strategic Communications Posted Date: July 11, 2024 Response Date: July 23, 2024, at 2:00 pm ET Product / Service Code: DF01 – [IT and Telecom – Management Support Services (labor)] NAICS Code: 541810 – Advertising Agencies

This notice is issued solely for the purpose of conducting market research in accordance with Federal Acquisition Regulation (FAR) Part 10 and does not constitute an Invitation for Bids, Request for Proposal, or Request for Quotations. No solicitation is being issued at this time and the Government makes no assertion that a solicitation will be issued. In accordance with FAR 15.201(e), responses to this notice are not offers and cannot be accepted by the Government to form a binding contract, nor do they affect a potential offeror's ability to respond to any future synopsis/solicitation, which may or may not follow or restrict the U.S.

Government's eventual acquisition approach. Additionally, the U.S. Government is not obligated to, and will not provide reimbursement for any information that may be submitted in response to this notice. Respondents are solely responsible for all expenses associated with responding to this request for information. Respondents will not be notified of any results derived from a review of the information provided; however, information gathered may be used for future technical and acquisition purposes. The Government will not accept unsolicited proposals or offers in response to this RFI.

Background and Purpose:

The mission of the Department of Homeland Security’s (DHS) Center for Countering Human Trafficking (CCHT) is to advance counter human trafficking law enforcement operations, protect victims, and enhance prevention efforts by aligning DHS’ capabilities and expertise. The CCHT is a DHS-wide effort comprised of 16 supporting offices and components and is led by U.S. Immigration and Customs Enforcement (ICE) Homeland Security Investigations (HSI). The CCHT is the first unified, inter-component coordination center for countering human trafficking and the importation of goods produced by forced labor. CCHT integrates the efforts of every component within DHS involved in combating human trafficking. DHS efforts range across criminal investigations, victim assistance, identifying and reporting human trafficking, external outreach, intelligence, and training. The CCHT better equips and positions DHS to accomplish and improve every aspect of its counter human trafficking efforts.

The purpose of this RFI is to identify vendors who are interested in participating in a competitive acquisition for these requirements and are capable of successfully performing the requirements as outlined on the draft

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Statement of Work (SOW) for Strategic Communications and determine if it is feasible to solicit this requirement competitively.

Description/Scope of Work:

Please see the attached draft SOW for a description of the requirements. Interested Vendors are requested to provide responses to the questions below as they relate to the tasks in the SOW.

Information Sought:

Provide your experience related to the following questions:

Contract Strategy Questions

(1) Describe your firm’s experience with supporting order level materials under the U.S General Services Administration’s Federal Supply Schedules such as digital advertising and giveaways, etc.

(2) In the industry, what kind of contract is standard for these services (e.g. fixed-price, labor hour, cost reimbursement, or time-and-materials)? Or a combination? Please explain.

(3) Describe examples of your firm’s ability for corporate reach back, and existing partnerships with projects of similar size, scope and complexity.

Questions Related to Strategic Campaigns

(4) Provide examples of current public awareness campaigns, projects, periodicals, and social media campaigns of similar size, scope and complexity. Please provide portfolio examples.

(5) Describe your firm’s experience with developing project strategy and implementation. Provide examples/samples where possible.

(6) Detail how your firm evaluates the efficacy of its public awareness activities or projects?

(7) Please describe your approach and capabilities including selection process to staff an approximate 40-50 person team with the skills required as stated in the attached SOW? Please describe the process by which you would continue to grow that team to potentially support new ICE campaigns and/or emerging requirements?

(8) Describe and provide examples of your firms experience with website development, social media outlets, and other public domains.

General Questions Related to RFI/Requirement

(9) Please provide comments regarding the draft SOW, and any deviation(s) from commercial practices that may be included.

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(10) Provide any additional feedback that you feel is relevant (e.g. problems or any other issues experienced with similar contracts).

Response Instructions

Responses are due by Tuesday July 23, 2024 at 2:00 PM Eastern Time (ET).

• Respondent Profile: Responses to this RFI shall include a one (1) page cover letter. The cover letter shall, at a minimum, include the following information:

• RFI 70CMSD24I00000001 ;

• Respondent’s Company Name, Address, Contact Person Information (including telephone number and email address);

• Company Location

• Physical Mailing Address

• Company Phone Number

• Website Address

• Company E-mail Address

• Brief overview of company history (additionally):

• Number of years in business

• Number of employees

• Respondent’s UEI Number

• Personnel Security Clearance(s)

• The Government is considering NAICS code 541810 – [Advertising Agencies] as the correct classification for this requirement. Please indicate if you concur with this NAICS code selection. If not, identify what NAICS code(s) you believe is the most appropriate for this requirement. Identify your company’s size/socioeconomic status as it relates to the NAICS codes indicated (both the one identified by the Government and any NAICS that you propose be used instead of the Government’s selection, if applicable); and

• Respondents are encouraged to identify all current federal contract vehicles and the contract numbers associated with those vehicles (ex: GSA Schedule 874 GS-00X- 1234Z). This may include DHS-specific, or a Government-Wide Acquisition Contract, which could be utilized to obtain this type of services. Responses should also include the business size status under each contract identified. If no contracts are currently held, please indicate size status in NAICS 541810 or others that may be applicable to this requirement.

All responses shall be submitted in Adobe Portable Document Format (PDF) via email to Shane.Crowl@ice.dhs.gov and shall not exceed 12 pages in length (including the cover letter). Please include in the subject of your email, “70CMSD24I00000001 –Strategic Communications”.

mailto:Shane.Crowl@ice.dhs.gov

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Please note that the collection of this data does not obligate the U.S. Government to the incorporation of the comments in any future procurement action nor does it obligate the Government to the procurement of any services or products related to this notice. ICE may publish answers to questions and comments received in response to this RFI. The questions and comments published WILL NOT identify the source.

Proprietary information should not be included in the responses. To the maximum extent possible, submit Non- Proprietary Information. All information received in this RFI that is appropriately marked "Proprietary" will be handled accordingly. Please be advised that all submissions become Government property and will not be returned nor will receipt be confirmed.

Submission of Responses

Responses submitted in response to this notice must be submitted electronically (via email) to the following:

Contracting Officer:

Shane Crowl Shane.Crowl@ice.dhs.gov

Use of Information:

The Government anticipates using the results of this RFI to help the acquisition strategy for the future of this requirement. ICE may engage in further market research activities, including one-on-one meetings, with highly qualified respondents.

mailto:Shane.Crowl@ice.dhs.gov