Sole Source Recruiting and Sport Event

The Department of the Navy Naval Supply Systems Command is seeking a sole source procurement with 3STEP Sports for event activation and marketing services to support Navy Recruiting Command. The solicitation requires comprehensive event-based marketing services for thirty-five tournament-based sporting events during the 2025 Covered Season. Specific contract requirements include providing a minimum 10x10 activation space, direct access to event attendees, brand ambassador support, lead acquisition, and media benefits encompassing digital advertising, email marketing, and social media integration. The Request for Quotations (RFQ) N0018925QZ307 is scheduled to close on May 27, 2025, at 12:00 PM EST, with all correspondence directed to Mrs. Shawn Thomas Hopkins via email. The procurement will utilize a firm-fixed-price contract structure with the primary objective of generating leads and brand exposure for Navy Recruiting.

The contract opportunity is not designated with a specific small business set-aside, though it falls under the NAICS code 541890 with a small business size standard of $19 million. The targeted audience includes 2,500 athletes and event attendees, with a guaranteed minimum of 2,500 leads and 41.19 million potential impressions/interactions. The place of performance is located in Millington, Tennessee, with a contract period spanning from June 2, 2025, through June 1, 2026. The anticipated total contract value is not explicitly stated, but the procurement is specifically focused on engaging 3STEP Sports, described as the largest and most connected youth sports organization in the United States. The solicitation requires the contractor to be familiar with applicable Federal Acquisition Regulation (FAR), Defense Federal Acquisition Regulation Supplement (DFARS), and Naval Marine Corps Acquisition Regulation Supplement (NMCARS) clauses and provisions.