Social media ad monitoring platform
Closed Pre-Solicitation Posted
- Solicitation number
- 29FTC124Q0001
- Agency
-
Federal Trade Commission
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541 Professional, Scientific, and Technical Services
- Place of performance
- Washington, District of Columbia, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Federal Trade Commission seeks a contractor to provide access to an existing online social media ad monitoring platform and related services. The platform must maintain a five-year archive of paid advertisements from major social media networks including Facebook, Instagram, Twitter, TikTok, Snapchat, YouTube, LinkedIn, and Pinterest, and provide metrics on spend, impressions, and other analytics. Interested parties must respond by March 8, 2024 with a 20-page capability statement addressing the requirements.
There is no set-aside designation. The pre-solicitation lists NAICS code 541511 and PSC code D302 for these services. The contract would be for a one-year base period with two one-year options and require ten simultaneous user licenses. The budget is undisclosed but vendors must provide a reasonable cost estimate. The RFI seeks details on company and point of contact along with questions due by the March 8th response deadline.
Notice text
The FTC requires the services of a contractor that specializes in digital marketing research, specifically in the area of social media ad monitoring, and provides access to an online platform or database where users can view archived ad creatives, ad messaging, and associated metrics such as spend and impressions, for paid advertising appearing across a of variety of social media networks.
Files
| File | Type | Posted |
|---|---|---|
| RFI Q and A_Amend 0003.pdf | ||
| RFI Q and A_Amend 0002.pdf | ||
| Social media ad monitoring - RFI - Final 02-9-24.pdf | ||
| RFI - Social media ad monitoring.pdf |
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