Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)
Closed Solicitation Posted
This opportunity was awarded. See the award notice from .
- Solicitation number
- 75FCMC25R0001
- Agency
- Centers for Medicare and Medicaid Services Department of Health and Human Services
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- Place of performance
- Maryland 21244, United States
- Points of contact
-
- Deanna Kuehn deanna.kuehn@cms.hhs.gov (410) 786-0304
- Deborah Lester deborah.lester@cms.hhs.gov (410) 786-5136
Notice details come from SAM.gov. Updated .
About this opportunity
The Centers for Medicare & Medicaid Services (CMS) is seeking proposals for the National Education Campaign & Outreach Contract (NEC), an Indefinite-Delivery/Indefinite-Quantity (IDIQ) contract to support national integrated communications campaigns. The solicitation aims to establish multiple IDIQ contracts that will provide CMS with flexible support for developing, implementing, and evaluating communication initiatives. Prospective contractors will need to submit a two-phase proposal demonstrating capabilities in campaign design, outreach, and educational communications. The RFP specifically includes a "kick-off" task order for each IDIQ awardee and a separate "Health Care Fraud Prevention Outreach and Education Campaign" task order that will be awarded to one contractor. Proposals must be submitted by November 21, 2024, with careful attention to the key sections outlined in the solicitation, including Clauses, Attachments, and Solicitation Provisions. The contract opportunity is classified under the Advertising Agencies NAICS category (541810) and Professional Communications PSC code (R426).
The solicitation is not designated with any specific set-aside status, indicating open competition for potential contractors. The place of performance is located in Baltimore, Maryland, with the procurement subject to the availability of funds. While specific award values are not detailed in the provided documentation, the IDIQ structure suggests multiple awards with flexible task order assignments. The contract appears designed to support CMS's ongoing communication and educational efforts, with an initial focus on healthcare fraud prevention outreach. Contractors will need to demonstrate expertise in developing comprehensive national communication campaigns, with the ability to rapidly respond to CMS's evolving outreach needs. The contract's structure allows CMS to engage contractors on an "as needed" basis, providing strategic communication support across various healthcare communication initiatives.
Notice text
4 versions
Update #4 · Latest ·
NOTICE 12/23/2024: Phase I Advisory Notices will likely be sent out to offerors mid-January, 2025. The due date for Phase II proposals will be released at that time.
See Amendment 0001 which includes Q&As.
NOTICE 10/31/2024: Questions and Answers will likely be available the week of November 4th. A brief phase 1 proposal due date extension is expected at that time.
*See Solicitation Documents Attached to This RFP*
You are invited to submit a two (2) phase proposal in response to this Request for Proposal (RFP). The Centers for Medicare & Medicaid Services (CMS) intends to award Indefinite-Delivery/Indefinite-Quantity (IDIQ) contracts to provide CMS with an “as needed” mechanism to assist with developing, implementing, and evaluating national integrated communications campaigns. As a result of this RFP, CMS anticipates the award of a "kick-off" task order to each IDIQ awardee; additionally, CMS intends to award the "Health Care Fraud Prevention Outreach and Education Campaign" task order to one (1) IDIQ contract awardee. See attachments for the full descriptions of services of the IDIQ and task orders included in this solicitation.
Potential Offerors are advised to review all attachments and sections of the solicitation. In particular, the Government draws your attention to the following key sections of the Solicitation 75FCMC25R0001 document:
Section C – Clauses
Section D – Attachments
Section E – Solicitation Provisions
This RFP/Solicitation does not commit the Government to pay any cost for the preparation and submission of a proposal. In addition, the Contracting Officer is the only individual who can legally commit the Government to the expenditures of public funds in connection with the proposed procurement. NOTE: This procurement is currently subject to the availability of funds.
Update #3 ·
See Amendment 0001 which includes Q&As.
NOTICE 10/31/2024: Questions and Answers will likely be available the week of November 4th. A brief phase 1 proposal due date extension is expected at that time.
*See Solicitation Documents Attached to This RFP*
You are invited to submit a two (2) phase proposal in response to this Request for Proposal (RFP). The Centers for Medicare & Medicaid Services (CMS) intends to award Indefinite-Delivery/Indefinite-Quantity (IDIQ) contracts to provide CMS with an “as needed” mechanism to assist with developing, implementing, and evaluating national integrated communications campaigns. As a result of this RFP, CMS anticipates the award of a "kick-off" task order to each IDIQ awardee; additionally, CMS intends to award the "Health Care Fraud Prevention Outreach and Education Campaign" task order to one (1) IDIQ contract awardee. See attachments for the full descriptions of services of the IDIQ and task orders included in this solicitation.
Potential Offerors are advised to review all attachments and sections of the solicitation. In particular, the Government draws your attention to the following key sections of the Solicitation 75FCMC25R0001 document:
Section C – Clauses
Section D – Attachments
Section E – Solicitation Provisions
This RFP/Solicitation does not commit the Government to pay any cost for the preparation and submission of a proposal. In addition, the Contracting Officer is the only individual who can legally commit the Government to the expenditures of public funds in connection with the proposed procurement. NOTE: This procurement is currently subject to the availability of funds.
Update #2 ·
NOTICE 10/31/2024: Questions and Answers will likely be available the week of November 4th. A brief phase 1 proposal due date extension is expected at that time.
*See Solicitation Documents Attached to This RFP*
You are invited to submit a two (2) phase proposal in response to this Request for Proposal (RFP). The Centers for Medicare & Medicaid Services (CMS) intends to award Indefinite-Delivery/Indefinite-Quantity (IDIQ) contracts to provide CMS with an “as needed” mechanism to assist with developing, implementing, and evaluating national integrated communications campaigns. As a result of this RFP, CMS anticipates the award of a "kick-off" task order to each IDIQ awardee; additionally, CMS intends to award the "Health Care Fraud Prevention Outreach and Education Campaign" task order to one (1) IDIQ contract awardee. See attachments for the full descriptions of services of the IDIQ and task orders included in this solicitation.
Potential Offerors are advised to review all attachments and sections of the solicitation. In particular, the Government draws your attention to the following key sections of the Solicitation 75FCMC25R0001 document:
Section C – Clauses
Section D – Attachments
Section E – Solicitation Provisions
This RFP/Solicitation does not commit the Government to pay any cost for the preparation and submission of a proposal. In addition, the Contracting Officer is the only individual who can legally commit the Government to the expenditures of public funds in connection with the proposed procurement. NOTE: This procurement is currently subject to the availability of funds.
Update #1 ·
*See Solicitation Documents Attached to This RFP*
You are invited to submit a two (2) phase proposal in response to this Request for Proposal (RFP). The Centers for Medicare & Medicaid Services (CMS) intends to award Indefinite-Delivery/Indefinite-Quantity (IDIQ) contracts to provide CMS with an “as needed” mechanism to assist with developing, implementing, and evaluating national integrated communications campaigns. As a result of this RFP, CMS anticipates the award of a "kick-off" task order to each IDIQ awardee; additionally, CMS intends to award the "Health Care Fraud Prevention Outreach and Education Campaign" task order to one (1) IDIQ contract awardee. See attachments for the full descriptions of services of the IDIQ and task orders included in this solicitation.
Potential Offerors are advised to review all attachments and sections of the solicitation. In particular, the Government draws your attention to the following key sections of the Solicitation 75FCMC25R0001 document:
Section C – Clauses
Section D – Attachments
Section E – Solicitation Provisions
This RFP/Solicitation does not commit the Government to pay any cost for the preparation and submission of a proposal. In addition, the Contracting Officer is the only individual who can legally commit the Government to the expenditures of public funds in connection with the proposed procurement. NOTE: This procurement is currently subject to the availability of funds.
Attachments
| File | Type | Posted |
|---|---|---|
| Solicitation 75FCMC25R0001_Amendment 1.zip | ZIP file | |
| Solicitation 75FCMC25R0001 (10.15.24).zip | ZIP file |
Notice history
| Notice | Type | Posted |
|---|---|---|
| Award Notice for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ) | Award Notice | |
| Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ) | Solicitation | |
| National Education Campaign & Outreach Contract Pre-Solicitation Notice | Pre-Solicitation | |
| National Education Campaign & Outreach Contract Draft SOW & Pre-solicitation Conference | Special Notice |
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