Award Notice for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ)
Award Notice Posted
- Solicitation number
- 75FCMC25R0001
- Agency
-
Centers for Medicare and Medicaid Services
Department of Health and Human Services
- Awarded
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- Multiple
- NAICS code
- 541810 Advertising Agencies
- Place of performance
- Windsor Mill, Maryland 21244, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Centers for Medicare and Medicaid Services (CMS) has awarded a multiple award Indefinite-Delivery/Indefinite-Quantity (IDIQ) contract for national education campaign and outreach services to six marketing and communications firms: Daniel J. Edelman, Inc., Ogilvy Public Relations Worldwide LLC, Fors Marsh Group LLC, Porter Novelli Public Services, Inc., Ketchum, Inc., and IPG DXTRA, Inc. (Weber Shandwick). The contract provides a mechanism for CMS to conduct comprehensive activities associated with developing, implementing, and evaluating national integrated communications campaigns, focusing on outreach, education, and communication efforts coordinated with internal and external stakeholders at national, regional, state, and local levels. The combined maximum ceiling for all IDIQ awards is $5 billion over a 7-year ordering period, establishing a substantial vehicle for CMS to execute its public education and outreach initiatives through multiple qualified contractors.
Notice text
The Centers for Medicare and Medicaid Services (CMS) awarded a multiple award commercial IDIQ contract to provide a mechanism to support the agency in conducting a full range of activities associated with developing, implementing, and evaluating national integrated communications campaigns. This IDIQ will primarily focus on conducting a full range of activities associated with executing CMS outreach, education, and communication campaign efforts and initiatives, coordinated with both internal and external stakeholders at a national, regional, state, and local level.
The maximum ceiling for all IDIQs combined is $5,000,000,000 over a 7 year ordering period. A list of awardees is attached to this notice.
Awarded contract Multiple to KETCHUM INC. for 0.00 on 2025-09-22.
Files
| File | Type | Posted |
|---|---|---|
| NEC IDIQ List of Awardees.docx | DOCX document |
Notice history
| Notice | Type | Posted |
|---|---|---|
| This notice | Award Notice | |
| Request for Proposal (RFP) for the National Education Campaign & Outreach Contract (NEC), Indefinite-Delivery/Indefinite-Quantity (IDIQ) | Solicitation | |
| National Education Campaign & Outreach Contract Pre-Solicitation Notice | Pre-Solicitation | |
| National Education Campaign & Outreach Contract Draft SOW & Pre-solicitation Conference | Special Notice |
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