Performance Work Statement RLF Services_Final.pdf

This is a Performance Work Statement (PWS) for Recruiting and Lead Generation Services dated May 14, 2026, with a performance period of one base year of twelve months and four optional twelve-month periods.

The contractor shall provide professional recruiting and lead generation services to enhance talent acquisition for mission-critical Air Force positions. Key service requirements include: (1) identifying and generating 250 cumulative qualified leads per month targeting at least 25 Air Force Specialty Code positions; (2) conducting market research to identify leads and target pools; (3) utilizing multiple channels including email campaigns, social media, professional networking, and public databases; (4) tracking all leads and contacts in a Government-approved CRM system (Salesforce); (5) providing general communication campaigns to engage qualified leads; (6) maintaining records of all outreach and lead interactions; and (7) attending monthly meetings with the Contracting Officer Representative (COR) to provide service updates. High-quality leads must demonstrate: ability to identify needs fillable by the DC Air National Guard, authority and ability to qualify for the DC Air National Guard, sense of urgency about joining, trust in the Air Force/Air National Guard, and willingness to listen and respond to interactions.

Performance shall occur Monday through Friday, 0730–1700 hours, from a remote/detached facility, except on recognized US holidays. The contractor must maintain a Quality Control Plan addressing areas in Technical Exhibit 1, submit a Quality Assurance Surveillance Plan to the COR within ten days of award, and maintain a 90% quality assurance level for lead qualification with specific recommendations for improvement if unable to meet this standard. The contractor must comply with extensive security, access, and information technology requirements including background investigations, base identification, antiterrorism awareness training, OPSEC training, Information Assurance training, DoD privacy protections, and restrictions on using Government computer networks to recruit Government personnel. Government-furnished property includes workspace, desk space, telephones, and computers; the contractor furnishes all other equipment and materials. Services are performed at Government facilities subject to applicable installation regulations, security protocols, and Force Protection Condition requirements.