Radio and Television Advertising ISO Norfolk Naval Shipyard Hiring

Closed Solicitation Posted

Solicitation number
N4215824QN002
Agency
Responses due
Set-aside
Total Small Business

Opportunity facts

NAICS code
541810 Advertising Agencies
Place of performance
Virginia, United States

Notice details come from SAM.gov. Updated .

About this opportunity

The Department of the Navy Naval Sea Systems Command is seeking quotes for radio, television, and on-site talent advertising services to promote career fairs at the Norfolk Naval Shipyard in Norfolk, Virginia. Offerors must propose providing radio advertising from January 2024 through December 2024, television advertising over the same period, and on-site radio talent in January, March, May, and August 2024. Quotes are due by November 22, 2023 at 15:30 EST and will be evaluated based on technical acceptability, past performance, and price under lowest price technically acceptable procedures.

This requirement has a total small business set-aside designation with a NAICS code of 541810 for advertising agencies and a PSC code of R701 for advertising support and management services. The size standard for principal NAICS 541810 is $22.5 million. Evaluation will be conducted in accordance with FAR part 12 procedures for lowest price technically acceptable source selection. The period of performance is expected to be from date of award through December 2024 with a budget under $250,000. The place of performance will be in Virginia for promoting career fairs with attendance goals of up to 1,000 people in Virginia, North Carolina, and South Carolina.

Notice text

2 versions

Update #2 · Latest ·

ANSWERS TO QUESTIONS HAVE BEEN ATTACHED 

The purpose of this Amendment 01 is to update the following attachments: 

1.Combination Synopsis Solicitation Amendment 01

2. Attachment - Career Fair Advertising Question and Answer sheet 

COMBINED SYNOPSIS/SOLICITATION NOTICE:

Requirement Title:                Radio and Television Advertising ISO Norfolk Naval Shipyard Hiring

Solicitation Number:            N4215824QN002

Solicitation Issue Date:         Thursday, 9 November 2023

Response Deadline:               Wednesday, 28 November 2023 no later than 1530 (EST)

POC: Crystal Porter

crystal.p.porter.civ@us.navy.mil

757-396-8348

                                                     

Contracting Officer:  Denise Swain

 denise.j.swain.civ@us.navy.mil

  757-396-2206

GENERAL INFORMATION

  1. This is a combined synopsis/solicitation notice for commercial product/services prepared in accordance with the  format in the Federal Acquisition Regulation (FAR) Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; a written solicitation will not be issued.

       2. This solicitation is being issued as a(n): Request for Quotation (RFQ).

       3. This solicitation document and incorporated provisions and clauses are those in effect through, Federal Acquisition Circular           (FAC) Number/Effective Date: 2023-05   09/22/2023

       4. This acquisition is for  A Small Business set aside.

      5. North American Industry Classification System Code (NAICS) 541810 - Advertising Agencies and Product or Service Code        (PSC) R701 - Support- Management: Advertising.

      6. The size standard is $ 22.5 (millions of dollars). All qualified small businesses under this industry are encouraged to submit            quotes.

REQUIREMENT INFORMATION

Description:

The Norfolk Naval Shipyard has a requirement for Radio and Television Advertising in H ISO Norfolk Naval Shipyard Hiring

NOTE: Offerors must propose ALL scheduled events (Radio, Television and On Site Talent), in order to be considered responsive. One award will be issued to the quote that represents the lowest price technically acceptable in accordance with the specifications within the SOW.

Place of Delivery/Performance/Acceptance/FOB Point:

FOB Destination, (unless vendor specifies otherwise in quote).

* Please specify shipping charges separately if quote is for FOB Origin.

* Contractor may propose alternate line item details as required.

Line Item

Description

Quantity

Unit of Measure

1

Radio Advertising for January 2024 – December 2024

1

Job

2

Television Advertising for January 2024 – December  2024

1

Job

3

Radio Talent on site January, March, May, August 2024

1

Job

INSTRUCTIONS TO OFFERORS

FAR provision 52.212-1, Instructions to Offerors -- Commercial, applies to this acquisition. As prescribed in  FAR 12.301(b)(1), the following addendum is provided for this solicitation and hereby amends any language  there in:

  1.  Questions may be submitted to the POC and Contracting Officer listed above no later than 15 November 2023, at 15:00 EST.   Questions submitted after this date may not be answered.
  2.  Quotes in response to this solicitation must be submitted via email to the POC and Contracting Officer   listed above no later than the established deadline.
  3.  Quotes must be valid through 22 January 2024.
  4.  All price quotations and contractor information must be submitted on Attachment -   Quote Sheet, and it must be filled in entirely. The quotation shall consist of the following sections: (1) Technical and (2) Past Performance and (3) Price. One (1) electronic copy of the quotation shall be provided.

Technical

      The contractor shall submit a technical submission that demonstrates a complete understanding of each item’s specifications as stated in the solicitation and their capability to deliver the required Television Advertising, Radio Advertising, and Radio Personality on-site elements . This submission shall be inclusive of the following:

  • Technical Approach: Doc shall state how the contractor intends to complete the work as stated in the SOW/PWS in as much or as little detail as they believe required.
  • Executed Representations and Certifications, unless completed in SAM. FAR provision 52.212-3, Offeror Representations and Certifications -- Commercial Items with alternate I applies to this acquisition; the offeror verifies by submission of their offer that the representation and certifications currently posted electronically at SAM.gov for FAR 52.212-3, Offeror Representations and Certifications -- Commercial Items, have been entered or updated in the last 12 months, are current, accurate, complete, and  applicable to this solicitation.

Past Performance

  • Contractors may submit past performance that is recent, (within 5 years) and relevant, (Technical Evaluator’s Discretion) to this requirement.

Price

  • All price quotations and contractor information must be submitted on Attachment - Quote Sheet, and it must be filled in entirely.

Technical and Past Performance documents can be submitted in Word, Excel and PDF format. Each element (Technical/Past Performance) should not exceed two pages in length (font shall not be smaller than 10 pt).

EVALUATION CRITERIA

FAR provision 52.212-2, Evaluation-Commercial Products and Commercial Services applies to this acquisition. As prescribed in FAR 12.301(c)(1), the following addendum is provided for this solicitation and hereby amends any language  there in:

  1. The Government intends to award one Firm Fixed Price, (FFP) contract resulting from this solicitation to the responsible offeror whose quote conforms to the solicitation will be most advantageous to the Government, price and other factors considered. This solicitation will be evaluated with Lowest Price Technically Acceptable, (LPTA) criteria. The   following factors shall be used to evaluate offers:
  • Technical Acceptability
  • Past Performance
  • Price

Award(s) will be made for the technically acceptable item or combination of technically acceptable and past performance items that result in the lowest aggregate price to the Government.

  • Ability to Receive Award, if a contractor has been disbarred, has any active exclusions listed in SAM.gov or an Inactive SAM.gov account at the time their quote was submitted, they are not eligible for award. If the vendor does not meet the Set-Aside criteria, (if any) listed in paragraph 4 and 5 of the GENERAL INFORMATION Section, they cannot be eligible for award.

Technical Acceptability

Technical Acceptability will be determined by reviewing the technical approach documents submitted for the FY24 NNSY Career Fair. The Government will evaluate the degree to which the offeror demonstrates its ability and understanding to perform the requirements described in the PWS.

Technical Evaluation Ratings

Rating

Description

Acceptable

Quote meets all of the requirements identified.

Unacceptable

Quote does not meet all of the requirements identified.

Failure to meet any technical requirement for an item will make the quotation unacceptable for that item.

If an item is technically unacceptable, its price will not be considered for award.

Past Performance

Contractors may submit past performance that is recent, (within 5 years) and relevant, (Technical Evaluator’s Discretion) to this requirement.

Past Performance Evaluation Ratings

Rating

Description

Acceptable

The Government has a reasonable expectation that the offeror will successfully perform the required effort, or the offeror’s performance record is unknown

Unacceptable

The Government does not have a reasonable expectation that the offeror will be able to successfully perform the required effort.

Price, will be evaluated on a comparative basis amongst all received quotations and the Government’s   estimate. All price quotations and contractor information must be submitted on Attachment - Quote Sheet, and it must be filled in entirely.

The vendor’s proposed price will be evaluated on the basis of price reasonableness.  All prices must be considered fair and reasonable as determined by the Government.

** THE FULL COMBO CAN BE FOUND AS AN ATTACHMENT **

Update #1 ·

COMBINED SYNOPSIS/SOLICITATION NOTICE:

Requirement Title:                Radio and Television Advertising ISO Norfolk Naval Shipyard Hiring

Solicitation Number:            N4215824QN002

Solicitation Issue Date:         Thursday, 9 November 2023

Response Deadline:               Wednesday, 22 November 2023 no later than 1530 (EST)

POC: Crystal Porter

crystal.p.porter.civ@us.navy.mil

757-396-8348

                                                     

Contracting Officer:  Denise Swain

 denise.j.swain.civ@us.navy.mil

  757-396-2206

GENERAL INFORMATION

  1. This is a combined synopsis/solicitation notice for commercial product/services prepared in accordance with the  format in the Federal Acquisition Regulation (FAR) Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; a written solicitation will not be issued.

       2. This solicitation is being issued as a(n): Request for Quotation (RFQ).

       3. This solicitation document and incorporated provisions and clauses are those in effect through, Federal Acquisition Circular           (FAC) Number/Effective Date: 2023-05   09/22/2023

       4. This acquisition is for  A Small Business set aside.

      5. North American Industry Classification System Code (NAICS) 541810 - Advertising Agencies and Product or Service Code        (PSC) R701 - Support- Management: Advertising.

      6. The size standard is $ 22.5 (millions of dollars). All qualified small businesses under this industry are encouraged to submit            quotes.

REQUIREMENT INFORMATION

Description:

The Norfolk Naval Shipyard has a requirement for Radio and Television Advertising in H ISO Norfolk Naval Shipyard Hiring

NOTE: Offerors must propose ALL scheduled events (Radio, Television and On Site Talent), in order to be considered responsive. One award will be issued to the quote that represents the lowest price technically acceptable in accordance with the specifications within the SOW.

Place of Delivery/Performance/Acceptance/FOB Point:

FOB Destination, (unless vendor specifies otherwise in quote).

* Please specify shipping charges separately if quote is for FOB Origin.

* Contractor may propose alternate line item details as required.

Line Item

Description

Quantity

Unit of Measure

1

Radio Advertising for January 2024 – December 2024

1

Job

2

Television Advertising for January 2024 – December  2024

1

Job

3

Radio Talent on site January, March, May, August 2024

1

Job

INSTRUCTIONS TO OFFERORS

FAR provision 52.212-1, Instructions to Offerors -- Commercial, applies to this acquisition. As prescribed in  FAR 12.301(b)(1), the following addendum is provided for this solicitation and hereby amends any language  there in:

  1.  Questions may be submitted to the POC and Contracting Officer listed above no later than 15 November 2023, at 15:00 EST.   Questions submitted after this date may not be answered.
  2.  Quotes in response to this solicitation must be submitted via email to the POC and Contracting Officer   listed above no later than the established deadline.
  3.  Quotes must be valid through 22 January 2024.
  4.  All price quotations and contractor information must be submitted on Attachment -   Quote Sheet, and it must be filled in entirely. The quotation shall consist of the following sections: (1) Technical and (2) Past Performance and (3) Price. One (1) electronic copy of the quotation shall be provided.

Technical

      The contractor shall submit a technical submission that demonstrates a complete understanding of each item’s specifications as stated in the solicitation and their capability to deliver the required Television Advertising, Radio Advertising, and Radio Personality on-site elements . This submission shall be inclusive of the following:

  • Technical Approach: Doc shall state how the contractor intends to complete the work as stated in the SOW/PWS in as much or as little detail as they believe required.
  • Executed Representations and Certifications, unless completed in SAM. FAR provision 52.212-3, Offeror Representations and Certifications -- Commercial Items with alternate I applies to this acquisition; the offeror verifies by submission of their offer that the representation and certifications currently posted electronically at SAM.gov for FAR 52.212-3, Offeror Representations and Certifications -- Commercial Items, have been entered or updated in the last 12 months, are current, accurate, complete, and  applicable to this solicitation.

Past Performance

  • Contractors may submit past performance that is recent, (within 5 years) and relevant, (Technical Evaluator’s Discretion) to this requirement.

Price

  • All price quotations and contractor information must be submitted on Attachment - Quote Sheet, and it must be filled in entirely.

Technical and Past Performance documents can be submitted in Word, Excel and PDF format. Each element (Technical/Past Performance) should not exceed two pages in length (font shall not be smaller than 10 pt).

EVALUATION CRITERIA

FAR provision 52.212-2, Evaluation-Commercial Products and Commercial Services applies to this acquisition. As prescribed in FAR 12.301(c)(1), the following addendum is provided for this solicitation and hereby amends any language  there in:

  1. The Government intends to award one Firm Fixed Price, (FFP) contract resulting from this solicitation to the responsible offeror whose quote conforms to the solicitation will be most advantageous to the Government, price and other factors considered. This solicitation will be evaluated with Lowest Price Technically Acceptable, (LPTA) criteria. The   following factors shall be used to evaluate offers:
  • Technical Acceptability
  • Past Performance
  • Price

Award(s) will be made for the technically acceptable item or combination of technically acceptable and past performance items that result in the lowest aggregate price to the Government.

  • Ability to Receive Award, if a contractor has been disbarred, has any active exclusions listed in SAM.gov or an Inactive SAM.gov account at the time their quote was submitted, they are not eligible for award. If the vendor does not meet the Set-Aside criteria, (if any) listed in paragraph 4 and 5 of the GENERAL INFORMATION Section, they cannot be eligible for award.

Technical Acceptability

Technical Acceptability will be determined by reviewing the technical approach documents submitted for the FY24 NNSY Career Fair. The Government will evaluate the degree to which the offeror demonstrates its ability and understanding to perform the requirements described in the PWS.

Technical Evaluation Ratings

Rating

Description

Acceptable

Quote meets all of the requirements identified.

Unacceptable

Quote does not meet all of the requirements identified.

Failure to meet any technical requirement for an item will make the quotation unacceptable for that item.

If an item is technically unacceptable, its price will not be considered for award.

Past Performance

Contractors may submit past performance that is recent, (within 5 years) and relevant, (Technical Evaluator’s Discretion) to this requirement.

Past Performance Evaluation Ratings

Rating

Description

Acceptable

The Government has a reasonable expectation that the offeror will successfully perform the required effort, or the offeror’s performance record is unknown

Unacceptable

The Government does not have a reasonable expectation that the offeror will be able to successfully perform the required effort.

Price, will be evaluated on a comparative basis amongst all received quotations and the Government’s   estimate. All price quotations and contractor information must be submitted on Attachment - Quote Sheet, and it must be filled in entirely.

The vendor’s proposed price will be evaluated on the basis of price reasonableness.  All prices must be considered fair and reasonable as determined by the Government.

** THE FULL COMBO CAN BE FOUND AS AN ATTACHMENT **

Files

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