Career Fair Advertising Questions-Answers.pdf
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- Solicitation number
- N4215824QN002
About this file
This document contains questions and answers regarding solicitation number N4215824QN002 from the Department of the Navy Naval Sea Systems Command for radio and television advertising services to promote career fairs at Norfolk Naval Shipyard. The contractor will be responsible for the media buy and producing advertisements that promote upcoming career fairs in February, May, August, and October at various locations, including events in North and South Carolina. The budget for the contract is expected to be under $250,000 and the career fairs have attendance goals of up to 1,000 people. The Navy will provide talking points for remote personalities but other items like giveaways are at the talent's discretion. Invoicing should be done through WAWF and display ads will be created by the Navy.
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Other files
| File | Type | Posted |
|---|---|---|
| WAGE DETERMINATION.pdf | ||
| Attachment- Quote Sheet QN002.xls | XLS spreadsheet | |
| COMBO-LPTA-N4215824QN002.docx | DOCX document | |
| Statement of Work for NNSY FY24 Career Fair TV and Radio Advertising 10 Oct.docx | DOCX document |
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Television & Radio Career Fair Advertising Solicitation 4215824QN002
Questions/Answers
Q1. Is the contractor required to be onsite at the career fairs to manage the Talent?
A1. No
Q2. Is it required to use WAWF for invoicing?
A2.Yes
Q3. Who is responsible for the media buy?
A3. The Contractor
Q4. I am inquiring about the budget, and wanted to confirm you are seeking proposals for the non-working budget covering only contractor/agency services, without the ad spend? Includes ad spend.
Or are you seeking a comprehensive budget that includes the recommended working budget/ad spend for each platform?
A4. Yes
Q5. Can you share the expected budget for this program/campaign?
A5. Under 250K
Q6. Is the activity summary based on the promotion of the event, the event itself, or a combination of both?
A6. Combination of both
Q7. Are the February career fairs indoors?
A7. All career fairs are indoors
Q8. Is the use of Cameo a suggestion or a requirement? In either case, is the goal to have a celebrity/personality read the script?
A8. No
Q9. Can the script be amended in any way?
A9.Yes
Q10.What is the expected use for a personalized Cameo message?
A10. We can remove from the SOW
Q11. Is the cameo ad intended to run across tv and radio?
A11. No
Q12. Are display ads of interest?
A12. NNSY will create.
Q13. Is the goal turn-out for each event 1,000-1,300 people?
A13. Up to 1,000
Q14. Are the career fairs hiring on site?
A14. yes
Q15. When there are no career fairs, where can people go to learn more or apply?
A15. NNSY website
Q16. - For the Out of Town events - S. Carolina, N Carolina etc., should those geographies be targeted the entire year or only during the months of the out of town hiring events? South Carolina event in
February would only be targeted in the weeks leading up to that event, but would not be targeted in
April leading up to the Portsmouth event.
A16.
Q17. Cameo.com
- Is the use of Cameo a requirement? No, see submitted SOW
- Within Cameo there are a number of categories and personalities ranging in price from $250 per video to more than $10,000 per video. Did NNSY have a specific person or price range in mind?
- Cameo is a vertical creative asset platform - shot vertically, typically with an iPhone and perfect for use in social spaces, unfortunately that would not transfer gracefully to the horizontal format need for
Broadcast TV. Would NNSY provide the horizontal format or would the contract winner be responsible for that reformatting?
- Would the cameo video be used as the “generic" spot described in the SOW as well?
A17. No
Q18. - Onsite Talent
To confirm there will only be the 4 remotes as determined in the SOW - Feb, May, August and October, correct? There was some confusion created when the remotes were referenced in another place within the SOW.
A18. Correct https://usg01.safelinks.protection.office365.us/?url=http%3A%2F%2Fcameo.com%2F&data=05%7C01%7Ccrystal.p.porter.civ%40us.navy.mil%7C68d836336115444f140708dbe61b1418%7Ce3333e00c8774b87b6ad45e942de1750%7C0%7C0%7C638356776206523528%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=JUge2bM6Nu2AvqBhh2GXivyPSDIcXt2x8H9FfKvnKcI%3D&reserved=0
Q19 - Onsite talent, Remotes - Will the contract be provided some clarity on the expectations for live remote personality behavior during the hiring event? Talking points, playing live music, handouts and give-aways.
A19. NNSY can provide talking points all other items is up to the Talent.
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