Radio Advertising Services for Charleston VAMC

The Department of Veterans Affairs Veterans Health Administration, Veterans Integrated Service Network 7, seeks radio and digital advertising services for the Ralph H. Johnson VA Medical Center in Charleston, South Carolina, with proposals due July 17, 2026. The procurement is a Service-Disabled Veteran-Owned Small Business set-aside, restricting competition to certified SDVOSBs listed in the SBA certification database.

Place of performance is Charleston, SC 29401. The contractor must provide radio advertising inventory access, digital placement capabilities meeting industry standards, and high-definition production quality with the ability to push advertisements to mobile devices. The advertising campaign targets the 24–60 age demographic in the greater Charleston area and must include comprehensive planning, pre-production, ad layout, site retargeting, geo-fencing, search retargeting, keyword contextual targeting, and conversion zones. The contractor must provide a full-time dedicated sales and account representative and technical support. All products and materials produced become the exclusive property of the VA with unlimited rights; contractors are prohibited from using veteran patient images outside approved scope per VA Form 10-3203.

The contract is a Firm-Fixed Price Indefinite Delivery/Indefinite Quantity with a base period of December 1, 2026 through November 30, 2027, and four one-year option periods extending through November 30, 2031. Total contract value is $25.5 million. The procurement is subject to Service Contract Act WD #2015-4427 Revision #33. Subcontractors must be certified SDVOSBs, with non-certified SDVOSB subcontract payments capped at 50% of government payments for services. NAICS code 541810 (Advertising Agencies); PSC R701 (Support—Management: Advertising).