R701 - Spartan Race Advertising with NRC
Closed Solicitation Posted
- Solicitation number
- N0018925QZ414
- Agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Naval Supply Systems Command Fleet Logistics Center Norfolk is soliciting commercial advertising services on behalf of Navy Recruiting Command through a sole source procurement with Spartan Race, Inc. The contract seeks advertising and recruitment opportunities at Tough Mudder and Spartan Race events, including activation space with 20x20 foot booths, MC announcements, branded obstacles, finish line backdrops, and various promotional elements at racing events. This is a combined synopsis and solicitation using Simplified Acquisition Procedures under FAR Part 13, with the NAICS code 541850 for Indoor and Outdoor Display Advertising and a small business standard of $34.5 million. The government has determined these services are only available from Spartan Race, Inc due to their exclusive control over Tough Mudder and Spartan Race branded events. Quotes must be submitted via email to the contracting officer by 12:00 PM EST on July 28, 2025, with an anticipated award date of July 31, 2025.
This procurement does not utilize any set-aside designations and is structured as a sole source acquisition with Spartan Race, Inc (CAGE code 7F5V5) as the only eligible contractor. The solicitation does not specify a contract value or budget range, but will result in a firm-fixed-price contract for one unit of advertising services. The period of performance spans from August 30, 2025 through December 31, 2025, with performance anticipated to occur at the contractor's facility unless otherwise specified in the statement of work. Contractors must be registered in the System for Award Management (SAM) database to be considered for award, and the government will only consider capability statements for the purpose of determining whether to conduct competitive procurement rather than proceeding with the sole source approach.
Notice text
This is a COMBINED SYNOPSIS/SOLICITATION for commercial items prepared in accordance with the information in FAR Subpart 12.603, using Simplified Acquisition Procedures (SAP) found at FAR 13.106-1(b)(1)(i) as supplemented with the additional information included in this notice. This announcement constitutes the only solicitation; a written solicitation will not be issued. PAPER COPIES OF THIS SOLICITATION WILL NOT BE AVAILABLE. This combined synopsis/solicitation SHALL be posted to both the System for Award Management (SAM) (https://www.sam.gov/) and the Navy Electronic Commerce Online (NECO) website (https://www.neco.navy.mil/).
This is a Request for Quotation (RFQ). The solicitation number is N0018925QZ414.
The proposed contract action is for commercial SERVICES as outlined in the below CLIN. The North American Industry Classification System (NAICS) code is 541850 and the Small Business Standard is 34.5 (millions of dollars). This solicitation documents and incorporates provisions and clauses in effect through FAC 2025-04 and DFARS Change Notice 01/17/2025. It is the responsibility of the contractor to be familiar with the applicable clauses and provisions. The clauses may be accessed in full text at the following websites:
https://www.acquisition.gov/browse/index/far
https://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html
The Naval Supply Systems Command (NAVSUP) Fleet Logistics Center (FLC) Norfolk - Pentagon Directorate intends to solicit - on behalf of Navy Recruiting Command (NRC) - a sole source effort with Vendor: Spartan Race, Inc (CAGE: 7F5V5).
The proposed acquisition is for services for which the Government intends to solicit and negotiate with Spartan Race, Inc. under the authority of FAR part 13 and FAR part 12. NRC intends to acquire services to support the US Navy recruiting and outreach opportunities at a series of races under the brand names Tough Mudder and Spartan Race- which are solely available from Spartan Race, Inc (CAGE: 7F5V5).
This action will result in a Firm-Fixed-Price contract.
The proposed contract action is for services for which the Government intends to solicit and negotiate with only one source, Spartan Race, Inc (CAGE: 7F5V5), IAW FAR 13.106(b)(1). As previously stated, the required services have been determined to be only available from a single source, Spartan Race, Inc.
Interested persons may submit a capability statement by the specified response date.
This notice of intent is not a request for quotes from any source other than Spartan Race, Inc (CAGE: 7F5V5). However, the Government will consider information received by the specified response date. Information received as a result of this notice of intent will normally be considered solely for the purpose of determining whether to conduct a competitive procurement. A determination by the Government not to compete this proposed procurement action based upon responses received is solely within the discretion of the Government. The Government will not pay for information submitted in response to this notice.
Line Items/Quantity/Unit of Issue:
CLIN 0001 - Spartan Race Advertising NRC - 1 Each
Delivery information:
Delivery POC: (Government points of contact to be determined prior to award.)
Performance/Delivery: Performance is anticipated to occur at the contractors facility unless otherwise specified in the Statement of Work (SOW).
The period of performance is 30 August 2025 through 31 December 2025.
Responsibility and Inspection: FOB Destination applies.
The Requirements Statement: (See attachment for complete details)
During Spartan Race events, Sponsor will receive:
Activation Space: 20x20 ft booth in the festival area, subject to Spartans approval, with rights to distribute, sample, and recruit (requires advance notice of items to be sampled). Sponsor manages assets, logistics, and staffing; Spartan can handle transport at additional cost.
MC Announcements during each race.
Barrier Jackets: Four branded festival banners.
Branded Obstacle: One obstacle per event, selected by mutual agreement and branded at Sponsors cost, subject to Spartans final approval.
Step-and-Repeat Backdrop: Co-branded finish line backdrop at main stage.
Finisher Arch: Sponsor brand inclusion on all Spartan finish arches.
Stadium Content Rights: Opportunity to provide content for stadium broadcast or ribbon boards at Spartan stadium races, pending venue approval and mutual agreement.
At Tough Mudder events, Sponsor will receive:
Activation Space: Identical terms as Spartan-20x20 ft booth, with product sampling, distribution, and recruitment with prior notice; Sponsor handles logistics or Spartan provides transport at additional cost.
MC Announcements during each race.
Arches: Sponsor logo on both start and finish arches at all events.
Branded Obstacle: One sponsor-named obstacle per race, approved and selected via mutual agreement; branding at Sponsors expense.
Step-and-Repeat Backdrop: Co-branded at main stage.
Clauses and Provisions: See attached solicitation.
Additional contract requirements, terms, and conditions determined by the contracting officer to be necessary for this acquisition are provided in the attached documentation.
System for Award Management (SAM).
Quoters must be registered in the SAM database to be considered for award. Registration is free and can be completed on-line at http://www.sam.gov/
This solicitation will be open from 23 January 2025 until 12:00 PM EST on 28 January 2025.
It is anticipated that only Spartan Race, Inc (CAGE: 7F5V5) is eligible for award consideration under this solicitation.
All quotes should be submitted via email to Jeremiah Simpson, who can be reached at jeremiah.s.simpson3.civ@us.navy.mil. Acceptable formats for any quote attachments include PDF, or Microsoft Word or Excel.
The anticipated award date is Thursday, 31 July 2025.
End of Combined Synopsis/Solicitation
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