R701 - Skills USA Package

The Navy Recruiting Command (NRC) is seeking a SkillsUSA Sponsorship Program through this solicitation to enhance Navy recruitment and visibility among talented technical students. The Department of the Navy Naval Supply Systems Command is sponsoring this contract opportunity, which falls under the Advertising Agencies NAICS category and Support-Management: Advertising PSC category. The primary objective is to connect with students, educators, and industry leaders while positioning the Navy as an attractive career pathway for individuals with advanced technical skills. The solicitation focuses on developing recruitment strategies that can attract the next generation of Sailors capable of handling complex technological challenges in modern military environments. The contract opportunity is open to qualified advertising agencies and was posted on April 14, 2025, with proposals due by April 21, 2025.

This solicitation does not have a specific set-aside designation, indicating it is open to broad competition among qualified vendors. While specific award values are not disclosed in the notice, the contract appears designed to support Navy recruitment efforts through strategic sponsorship and advertising initiatives. The place of performance is likely to be nationwide, given the broad recruitment objectives of the Navy Recruiting Command. The contract will target engagement with SkillsUSA, a national organization that supports workforce development and technical education programs. The timeframe for service delivery appears to align with the current recruitment cycle, emphasizing the Navy's ongoing need to attract skilled technical talent through innovative outreach and sponsorship strategies.