R701 - Sinclair Broadcast Group NRC
Closed Solicitation Posted
- Solicitation number
- N0018924QZ464
- Agency
- Naval Supply Systems Command Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Points of contact
-
- William Gregory william.t.gregory40.civ@us.navy.mil (215) 601-2611
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Navy Naval Supply Systems Command is seeking to procure a sponsorship for the Fox 17 Friday Night Rivals program, which covers over 30 televised high school varsity football games in the Middle Tennessee region. The key objectives of this sponsorship are to directly target the Navy's primary 11S market, which includes high school students and their parents, and to provide on-site activation and Naval awareness at the events. The sponsorship deliverables include commercial placements, halftime show naming rights, scoreboard and replay sponsorships, on-site branding opportunities, and a customized digital campaign. The evaluation criteria will focus on the contractor's ability to deliver these marketing and engagement activities.
This is an unrestricted solicitation with no set-aside designation. There is no incumbent contractor mentioned, and the award value is not specified. The sponsorship will cover the 2024 high school football season, and the location of performance will be the Middle Tennessee region.
Notice text
Fox 17 is providing a unique opportunity to directly target our primary 11S market through football across Middle Tennessee. This sponsorship covers all 30 plus televised major high school varsity games and is also used as a direct source for college scouts for college teams. This sponsorship provides the specifics above but allows us to directly target not only 11S students perfectly suited for the Navy but also their parents in one action. With on site activation and boundless Naval awareness, this campaign will provide success for years to come. This type of marketing is unheard of and our sources indicate this is the only place we can do something of this nature targeting High schools. This unprecedented opportunity would partnership is aligned with CNRCs goals of seeking and engaging with partnerships who allow participation in collaborating with their clients and engage navy recruiting at the public level.
III. DELIVERABLES
The Fox Channel 17 Friday Night Rivals Sponsorship will provide the following:
At-Event Impact
4x 30sec commercials in each Friday Night Rivals game
Naming rights to the Halftime Show
Sponsor logo on screen throughout the halftime show
Scoreboard Sponsorship 1 quarter per game,
Replay Swoosh Sponsorship 1 quarter per game
In-game interview in 3 selected games
On-site opportunities at select games including signage and promotional materials at schools,
25x Thank you Promotional Announcements,
Customized Digital Campaign.
Lead sheets will be used for all visitors at the Navy’s site to capture ROI.
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