R701 - Friday Night Lights
Closed Solicitation Posted
- Solicitation number
- N0018925QZ123
- Agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- 10706 Beaver Dam Rd, Hunt Valley, MD 21030, United States
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Navy Naval Supply Systems Command is procuring comprehensive advertising and sponsorship services for Friday Night Rivals games under opportunity R701 - Friday Night Lights. The services include production of four 30-minute commercials for each game, naming rights to the halftime show with sponsor logo display throughout, quarterly scoreboard and replay swoosh sponsorships, in-game interviews for three selected games, and on-site promotional opportunities including signage and materials at schools. Additional deliverables encompass 25 promotional announcements and a customized digital campaign, with lead sheet tracking implemented for all Navy site visitors to measure return on investment. The solicitation was posted on July 1, 2025, with proposals due by July 14, 2025. The evaluation criteria and specific qualifications are not detailed in the available notice.
This opportunity carries no set-aside designation and is open to all qualified contractors. No incumbent contractors or current service providers are identified in the solicitation documentation. The contract period of performance spans from August 5, 2025, through January 1, 2026, encompassing approximately five months of services. The work will be performed at 10706 Beaver Dam Rd, Cockeysville, MD 21030, and falls under NAICS code 541810 for Advertising Agencies. The solicitation does not specify contract value ranges or budget limitations, though the scope indicates a substantial marketing and advertising campaign requiring multiple service components and deliverables throughout the football season.
Notice text
4x 30-minute commercials in each Friday Night Rivals game
Naming rights to the Halftime Show
Sponsor logo on screen throughout the halftime show
Scoreboard Sponsorship - 1 quarter per game,
Replay Swoosh Sponsorship - 1 quarter per game
In-game interview in 3 selected games
On-site opportunities at select games including signage and promotional materials at schools,
25x Thank you Promotional Announcements,
Customized Digital Campaign.
Lead sheets will be used for all visitors at the Navys site to capture ROI.
Period of Performance: 05August 2025 - 01 January 2026
In conclusion, the requested services represent the minimum requirements of the government.
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