R426--FY25-media outreach services (B+OPT4)

Closed Solicitation Posted

Solicitation number
36C24225Q0273
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

NAICS code
516110 Radio Broadcasting Stations
Place of performance
Department of Veterans Affairs Samuel S. Stratton VA Medical Center Albany, New York 12208, United States

Notice details come from SAM.gov. Updated .

About this opportunity

The Department of Veterans Affairs Veterans Health Administration (VISN 2) is seeking a broadcast media company to provide targeted radio and web communication services for the Stratton VA Medical Center in Albany, NY. The solicitation requires a contractor to deliver 26-250 commercial radio spots across multiple formats including Talk Show, Classic Rock, Sports, and Country, targeting veterans aged 25 and older in the Capital Region and Southern Adirondacks. Specifically, the contractor must provide radio coverage in 20 counties and parts of Vermont, with a focus on mid-day and afternoon drive time broadcasts. Evaluation criteria will include technical capability, past performance, experience (with a minimum 10-year requirement), and pricing. Key deadlines include February 5, 2025, at 1:00 PM for questions, and February 10, 2025, at 12:00 PM for response submission.

The contract is a full and open competition without any specific set-aside designations, using NAICS code 516110 for Radio Broadcasting Stations with a size standard of $47.0 million. The contract period spans a base year from March 1, 2025, through February 28, 2026, with four additional option years potentially extending through February 28, 2030. The contractor must maintain a dedicated VA web page, provide 50,000W licensed power output coverage, and host 1-10 Veteran-focused events annually. Performance will take place at 113 Holland Ave, Albany, NY 12208, with the contractor required to have all content pre-approved by the Albany VAMC Public Affairs office. While specific award values are not explicitly stated, the comprehensive requirements suggest a substantial media outreach contract designed to maximize veteran engagement in the specified geographic region.

Notice text

Background The Stratton VAMC, Albany NY Public Affairs office is looking to procure a contract with a broadcast company that provides effective communications via local radio stations broadcast and web presence.

Objective- To target Veterans and maximize reach to all VA and Veteran audiences in Albany VAMC s and surrounding areas, which includes Albany, Columbia, Clinton, Delaware, Essex, Franklin, Fulton, Greene, Hamilton, Montgomery, Otsego, Rensselaer, Saratoga, Schenectady, Schoharie, Sullivan, Ulster, Warren, Washington, and Washington Counties prospectively. With particular interest in the general Capitol Region and Southern Adirondacks to include Albany, Columbia, Fulton, Greene, Montgomery, Rensselaer, Schenectady, Schoharie, Saratoga, Washington, and Vermont border areas of Bennington and Berkshire Counties.

Instructions regarding the procurement is found in the attachments.

Due dates:

Questions due no later than Wednesday February 05, 2025, by 1:00 PM

Response due no later than Monday February 10, 2025, by 12:00 PM

Files

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Opportunity Agency Set-aside Responses due
Z1DA--528A8-22-814 Consolidate Primary Care Reception Albany VA Medical Center Albany, New York 12208, United States · NAICS 236220 Veterans Integrated Service Network 2 Service-Disabled Veteran-Owned Small Business

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