Veteran media outreach through broacasting of locoal radio stations and web prescence to target veterans and informing them of veterans enrollment, benefits, programs, healthcare, health education,…
Active Purchase Order Awarded Last action
- Contract number
- 36C24225P0598
- Awardee
-
Iheartcommunications Inc. UEI D67NSPNKJHE5
- Awarding agency
-
Veterans Integrated Service Network 2
Veterans Health Administration, Department of Veterans Affairs
- Obligated
- $65,700
Award facts
- Opportunity
-
- R426--FY25-media outreach services (b+OPT4) Solicitation · 36C24225Q0273 · Posted Jan 31, 2025
- Contract value 38% obligated
-
- $65,700.00 Current, with exercised options
- $172,800.00 Potential, with all options
- Completion date 55% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- NAICS code
- 516110 Radio Broadcasting Stations
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Albany, NY 12208, USA
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $30,000 | |
| Original award | $35,700 |
About this award
The Department of Veterans Affairs Veterans Health Administration, Veterans Integrated Service Network 2, awarded a $172,800 firm fixed-price purchase order to iHeartCommunications Inc. (doing business as iHeartMedia) on March 1, 2025, with an ultimate completion date of February 29, 2028. This contract, which was awarded through full and open competition with no set-aside designation, requires iHeartMedia to deliver targeted veteran outreach services through radio broadcasting and web presence initiatives. The contractor will provide radio commercials across multiple formats including Talk Show, Classic Rock, Sports, and Country stations, targeting veterans aged 25 and older across 20 counties in the Capital Region and Southern Adirondacks of New York and Vermont. Performance will be based in Albany, NY, and the contract requires iHeartMedia to maintain a dedicated VA web page, ensure 50,000W licensed power output coverage, and provide pre-approved content through the Albany VA Medical Center Public Affairs office.
iHeartMedia, a subsidiary of CC Media Holdings Inc. and a well-established federal contractor since 1999, brings significant experience in veteran-focused media outreach to this engagement. The company has a demonstrated track record with the VA's Veterans Integrated Service Networks, particularly in the Northeast region, delivering radio and digital advertising services designed to inform veterans about enrollment opportunities, benefits programs, healthcare services, and health education initiatives. This contract represents continued investment by VISN 2 in expanding communication channels to reach and engage the veteran population in the Albany medical center's service area.
Description
Veteran media outreach through broacasting of locoal radio stations and web prescence to target veterans and informing them of veterans enrollment, benefits, programs, healthcare, health education, and womens health
Quick answers
Who was awarded contract 36C24225P0598?
36C24225P0598 was awarded to Iheartcommunications Inc. by Veterans Integrated Service Network 2 (Veterans Health Administration) on March 1, 2025.
How much is contract 36C24225P0598 worth?
The government has obligated $65,700 on 36C24225P0598. Its potential value, with all options, is $172,800.
Was contract 36C24225P0598 competed?
The extent of competition for 36C24225P0598 was competed under sap. The government received 1 offer.
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