Public education campaigns targeted to at-risk and underserved populations

Added: Sep 12, 2011 9:46 pm The Food and Drug Administration (FDA), Center for Tobacco Products (CTP) is planning to issue a solicitation for a Total Small Business Set Aside, multiple award IDIQ contract with a five year ordering period to support CTP in planning, developing, producing, and delivering consumer-based communication programs, strategies, and materials for multiple, national, multimedia public health education campaigns targeted to at-risk and underserved populations. This pre-solicitation notice is not a Request for Proposal (RFP), and is not to be construed as a commitment by the Government. The Government intends to post a solicitation on or before 30 September 2011.

The Family Smoking Prevention and Tobacco Control Act gives FDA the authority to address the use of tobacco by young people and dependence on tobacco (21 USC 387 note). Tobacco use causes more than 400,000 deaths each year in the United States-about 1 out of every 5 deaths. A primary CTP strategy to reduce the suffering caused by tobacco use is to plan, develop, implement, and evaluate strategic public education campaigns that educate a variety of audiences about FDA tobacco product regulations and their intent to improve public health, prevent tobacco use among young people in the United States, and encourage those who use tobacco to quit.

Tasks under this contract will primarily focus on planning, developing, producing, and delivering multi-faceted, integrated consumer-based communication programs, strategies, and materials for targeted and culturally sensitive public education campaigns focused on tobacco prevention and cessation for identified at-risk and underserved populations with unique combinations of geographic, demographic, psychographic, socioeconomic, and cultural factors. Audiences of special interest include, but are not limited to, minority racial and ethnic groups; gay, lesbian, bisexual, and transsexual individuals; people with disabilities, including mental illness; people within the military, veterans, and their families; pregnant women; people living in rural areas; and people with low socioeconomic status. Specifically, the Contractor shall be responsible for the development and execution of comprehensive public education campaigns designed to change attitudes and behaviors toward using tobacco, targeted to discrete at-risk and underserved audiences which enables the Office to meet public health objectives. Campaigns may be developed to run at a national level, but must also be coordinated to run at a regional, state and local level as needed.

The contract will include the following scope of services:
1. Developing and delivering major public health education campaigns for a wide range of audience sizes and types, specifically reaching at-risk and underserved populations.
2. Conducting formative research-both qualitative and quantitative-to document program requirements, collect consumer-based data, segment audiences, and develop, test, and refine campaign messages for targeted CTP audiences.
3. Developing strategic creative for all media including broadcast, print, outdoor and digital platforms for both national and regional placement.
4. Developing web based content, including writing, editing, and translation for diverse platforms and audiences in compliance with Federal standards for plain language, usability, and Section 508.
5. Developing and applying rigorous quantitative measures to track and evaluate the effectiveness of campaign activities.
6. Developing, testing, implementing, and maintaining interactive, mobile, and new media strategies and channels, including new and social media tools, e-partnerships, and user-centered Websites.
7. Supporting strategic partnership development and maintenance, including community, corporate, media outreach, entertainment industry outreach, and partnership database development and maintenance.
8. Working with FDA to write and publish journal articles associated with its public health education campaign activities.

The North American Industrial Classification System (NAICS) code for this acquisition is 541810, and the size standard is $7.0M. Additional information on NAICS codes can be found at www.sba.gov.

All future information about this acquisition, including the solicitation and any amendments, will be distributed solely through the FedBizOpps website. Hard copies of the solicitation document and its related documents, as appropriate, will be posted at this website, therefore, interested parties are requested not to send letters, e-mails or faxes requesting copies of the RFP. Accordingly, telephoned, mailed, e-mailed or faxed requests will not be honored. Interested parties are responsible for monitoring the FedBizOpps website to assure that they have the most up-to-date information regarding this acquisition. The Government will not reimburse interested parties for any costs associated with responding to this solicitation.